
The Celebrity Brand Takeover: Why It’s Unstoppable
Celebrity brands are everywhere. From beauty and wellness to alcohol, it seems celebrities have tapped into nearly every product category, making brand launches a rite

Celebrity brands are everywhere. From beauty and wellness to alcohol, it seems celebrities have tapped into nearly every product category, making brand launches a rite

Introducing Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected

e.l.f. Cosmetics, the number one cosmetics brand for Gen Z, and Stanley, the trendsetting food and drinkware brand, have teamed up to surprise and excite

In feature 021 of Conversations Behind The Campaign, we interviewed Connor Gould, Brand Manager at Cadbury, who went from being a Sales Graduate to Brand

Recently, brands have been embracing a striking trend: creating visually impactful advertising campaigns designed to instantly capture audience attention, in real life and through social

Diet Coke has announced their latest ambassador, Fifty Shades of Grey star, Jamie Dornan, as its new brand ambassador, with a major campaign featuring the Northern

The campaign highlights the connection Spotify holds in the hearts and minds of Australians and Kiwis, regardless of age or generation. The tagline “Find your

Blank Street powered up London’s Bank Holiday adventures with matcha on the move, to mark their summer campaign. With the number of cyclists in the

Global confectionery brand KitKat owned by Nestlé, launches new “Break Better” campaign to remind people to take a break. Created with agency VML, the 30 second

Fanta® and Warner Bros. Pictures are excited to announce a global partnership ahead of the release of the highly anticipated movie Beetlejuice Beetlejuice – debuting