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Barbie Introduces LeBron James Doll, Celebrating the Brand’s First Kenbassador

On April 9th, Mattel announced its introducing a LeBron James Barbie doll, marking the first time a professional athlete is honoured as

Marketing News

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How By Rotation’s Marketing Turned a Startup into the World’s Largest Shared Wardrobe

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The Rise of TradeTok: How TikTok Is Rewiring Global Commerce

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Barbie Introduces LeBron James Doll, Celebrating the Brand’s First Kenbassador

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Robert Irwin Stars in New Bonds Underwear Campaign

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House of CB’s Marketing Evolution: From Bandage Dresses to Cottagecore Chic

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How By Rotation’s Marketing Turned a Startup into the World’s Largest Shared Wardrobe

In a world saturated with fast fashion and one-time wears, By Rotation has emerged

Columnists
Annabelle Ingram

The Rise of TradeTok: How TikTok Is Rewiring Global Commerce

What’s going on with TikTok right now? The algorithm is serving something new —

Columnists
George Nikolaou

Barbie Introduces LeBron James Doll, Celebrating the Brand’s First Kenbassador

On April 9th, Mattel announced its introducing a LeBron James Barbie doll, marking the

Latest Marketing Campaigns
Rachael Higgins

It has been a busy week for brands and celebrities

It has been a busy week for brands and celebrities alike. From the launch of campaign short films, to coveted collaborations and mega-star campaigns, there’s a lot to cover.

We saw the launch of @Heinz_br grillz to 24 Hours in Egypt with @Jacquemus and @on’s new Zone Dreamers campaign with @Zendaya.

Here’s a round up of the most talked about marketing campaigns. Let us know your favourite campaign below 🤎

“The 818 Outpost returned to the desert for its

“The 818 Outpost returned to the desert for its third year with a fun new creative direction inspired by a Slim Aaron’s style 1970s Autocamp Soirée. What makes the 818 Outpost special is that it’s more than an event, it’s a moment for our whole 818 community.”

In Feature 028 of Conversations Behind The Campaign, we spoke with Kathleen Braine, the Chief Marketing Officer behind both @drink818 and @drinksprinter.

With over 15 years experience in the marketing industry, Kathleen breaks down the marketing strategy behind Sprinter Vodka’s Peach Please campaign and their latest variety pack, the reasoning behind 818 Tequila’s partnership with @leset, and her thoughts on how marketing in the spirits industry will evolve in the coming years, plus so much more.

To read Kathleen’s full interview click on the link in our bio 🤎

Interviewed by: @rachaelhigginsx
Co-designed by: @kate.edwardsss

Image credits: Sophie Sahara (@sophiesahara), 818 Tequila, Sprinter Vodka

In late 2024, the luxury goods market began showin

It’s been a big week for ChatGPT with brands all

It’s been a big week for ChatGPT with brands all jumping on the #dollbox trend. Alongside this we saw brands launch into new markets, celebrate new campaigns and introduce new ambassadors.

From @lacoste launching their flagship store in NYC, to the Prada Group acquiring @versace and @Burberry launching their summer campaign.

Here’s a round up of the most talked about marketing campaigns. Let us know your favourite campaign below 🤎

We have partnered with @meshki in an exclusive int

Amidst widespread apprehension and uncertainty aro

Amidst widespread apprehension and uncertainty around AI in the creative space, independent creative director Sybille de Saint Louven is reframing the narrative - showing us how AI can be harnessed to craft highly curated and refined campaigns.

Every campaign featured in this carousel has been conceptualised and executed solely by @saintlouvent_ using AI. From the models and styling to the overarching creative direction. It’s a glimpse into what the future of marketing could look like when human creativity and technology work hand in hand.

What’s your take on the intersection of AI and marketing? Let us know in the comments.

The year of collaborations continues. We saw brand

The year of collaborations continues. We saw brands unveil exclusive collections featuring celebrity ambassadors alongside brands collaborating with each other to release limited edition collections.

From @bondsaus tapping Australian icon @robertirwinphotography in new campaign to @oddmuselondon collaborating with @theproductivitymethod and @sportyandrich’s new collection starring @irinashayk.

Here’s a round up of the most talked about marketing campaigns. Let us know your favourite campaign below 🤎

Images © Brands

From brands launching fake products to inventions

From brands launching fake products to inventions and collaborations, April Fool’s Day saw it all!

April Fools’ Day marketing is a great way for brands to engage their audience in a fun, creative, and memorable way. It also provides a low-risk opportunity to test new ideas and gather consumer feedback.

What do you think of this year’s marketing stunts? Comment your favourite below! 🤎

From archival collections to celebrity brand colla

For Volume 002 of Brand Marketing Case Studies, we

2025 is shaping up to be a busy year. From the app

Cult British Lingerie brand @lounge_ has stepped i