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The Merit Edit: How a Minimalist Brand Is Winning The Beauty Space

Over the past decade, the beauty industry has become heavily saturated with hyper-product launches and maximalist routines. As a result, standing out

Marketing News

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How can we build trust in the era of AI slop?

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Kendall Jenner Lights Up Emporio Armani’s New Campaign

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J.Crew Takes the Slopes in an Olympic Collaboration

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Not a Resolution, a Routine: Inside the Gymshark66 Challenge

5

Saie Hello To CitySet

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How can we build trust in the era of AI slop?

In 2026, content is no longer the scarce resource. Credibility is. For most of

...

Columnists

Kendall Jenner Lights Up Emporio Armani’s New Campaign

It’s the beginning of the new year, and we’re already seeing a vast array

...

Latest Marketing Campaigns

J.Crew Takes the Slopes in an Olympic Collaboration

J.Crew has officially unveiled its first collection with the Olympic and Paralympic National Governing

...

Latest Marketing Campaigns

At its core, content is meant to entertain, yet ma

Our cover campaign of the week is @jacquemus who a

Since its founding in 1967, Ralph Lauren has been

Our cover campaign of the week is @newbalance’s re

In recent years, marketing has entirely shifted fr

Our cover campaign of the week is @axelarigato’s l