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The New Era of Movie Marketing: How The Devil Wears Prada 2 Turned Film Into a Cultural Event

We have entered a new era of movie marketing where brand-film partnerships mean more than just product placement. Over the past years,

Marketing News

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Frame Enters the Fast Lane With Alexandra Leclerc’s Riviera State of Mind

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An Interview with Jillian Wheeler, Former Sweetgreen Creative Director / Freelance Creative Director & Brand Strategist

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Beyond Objects: How Brands Showed Up at Milan Design Week 2026

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Community is the New Creative Director in Heaven Mayhem’s Office Essentials Collection

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Hollywood’s Beauty Edit Finds New Home in Harvey Nichols

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The Latest Campaigns

Frame Enters the Fast Lane With Alexandra Leclerc’s Riviera State of Mind

There’s a particular kind of glamour that belongs to Monaco, and it’s this cinematic

...

Latest Marketing Campaigns

An Interview with Jillian Wheeler, Former Sweetgreen Creative Director / Freelance Creative Director & Brand Strategist

In feature 042 of Conversations Behind The Campaign, we sat down with Jillian Wheeler,

...

Conversations Behind The Campaign

Beyond Objects: How Brands Showed Up at Milan Design Week 2026

Last week marked every design lover’s dream as Milan Design Week took over the

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Latest Marketing Campaigns

Our goal has always been to filter the marketing l

“Trends can be useful signals, but I don’t chase t

Our cover campaign of the week is @caseyzhang’s la

Co-founded in late 2022 by @kourtneykardash and @s

With Coachella 2026 having just concluded, we’re t

Our Cover Campaign of the Week is @cadence’s recen