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How Cadence Built a Strong Brand in the Competitive Hydration Market

Founded in 2024 by Ross McKay and George Heaton, Cadence is a premium hydration brand. With the global electrolyte drinks market projected

Marketing News

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The New Business of Movie Marketing

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The Merit Edit: How a Minimalist Brand Is Winning The Beauty Space

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How can we build trust in the era of AI slop?

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Kendall Jenner Lights Up Emporio Armani’s New Campaign

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J.Crew Takes the Slopes in an Olympic Collaboration

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The Latest Campaigns

The New Business of Movie Marketing

In recent times, there’s been a shift in how brands advertise movies. The pre-release

...

Latest Marketing Campaigns, Marketing Stories

The Merit Edit: How a Minimalist Brand Is Winning The Beauty Space

Over the past decade, the beauty industry has become heavily saturated with hyper-product launches

...

Latest Marketing Campaigns, Marketing Stories

How can we build trust in the era of AI slop?

In 2026, content is no longer the scarce resource. Credibility is. For most of

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Columnists

For Volume 005 of Brand Marketing Case Studies, we

Our Cover Campaign of the Week is @madhappy’s late

How brands advertise movies is shifting. We’ve ent

Over the past few years, we’ve seen major brands l

To mark International Women’s Day, we’ve curated o

Our Cover Campaign of the Week is @heavenmayhem_’s