Lounge Expands Into Clothing With Their “The Debut” Collection
Cult British Lingerie brand Lounge has stepped into the clothing space, launching their “The Debut” Collection. In an exclusive interview with Melaine Marsden, the Co-Founder & Chief Brand Officer, we explore the strategy behind their latest campaign, the brand’s expansion into new categories, and how Lounge has evolved over the past 10 years in business. […]
An Interview with Melanie Marsden, Co-Founder and Chief Brand Officer of Lounge
In Feature 027 of Conversations Behind The Campaign, we sat down with Melanie Marsden, Co-Founder and Chief Brand Officer of Lounge. Founded in 2016, Lounge is a British fashion brand specialising in contoured lingerie and elevated, fashion-forward collections.Through the power of influencer marketing, the brand rapidly expanded their reach, transforming from an initial £1,000 startup […]
An Interview with Erin Deering, Triangl Co-Founder & Deering Founder
In Feature 026 of Conversations Behind The Campaign, we spoke with Erin Deering, a successful marketer whose career began on the retail shop floor, where she first discovered her passion for fashion and connecting with customers. From those humble beginnings, Deering has gone on to become one of Australia’s most accomplished business figures. She co-founded […]
Humantra and Deliveroo Unveil The UAE’s First Drinkable Billboard
In a groundbreaking collaboration, Deliveroo and Humantra have introduced the UAE’s first-ever drinkable billboard at City Walk, Dubai. This innovative campaign celebrates the launch of Humantra’s limited-edition Ramadan Apricot-flavoured electrolyte, designed to provide essential hydration during the holy month. The interactive billboard offered passersby a unique opportunity to sample the refreshing apricot-flavoured electrolyte, perfect for rehydration after a day of fasting. […]
PrettyLittleThing Undergo New Rebrand
British Fashion House, PrettyLittleThing (PLT) enters a new era under the leadership of CEO and Founder Umar Kamani. In an exclusive interview with Kamani, we learn about the new chapter of PLT – one which promises to redefine accessible luxury for a new generation. PLT was co-founded in 2012 by brothers, Umar and Adam Kamani. […]
Heaven Mayhem Enter The Eyewear Market
Celebrity-loved accessories brand Heaven Mayhem has stepped into the eyewear market, debuting the launch of four ‘It-girl’ styles. In an exclusive interview with Pia Mance, the Founder & Creative Director behind the brand, we explore the strategy behind their recent campaign and its expansion into new product categories for 2025. Since its launch in 2022, […]
An Interview with Summer Fridays’ Director of Brand Marketing, Marly Kos
In Feature 025 of Conversations Behind The Campaign, we interviewed Marly Kos. As one of Summer Friday’s first four hires, Marly has grown with the brand over the past six years and now operates as the Director of Brand Marketing. Summer Fridays’ is a renowned skincare brand that was founded by Marianna Hewitt and Lauren […]
A New Peach In Town: Kylie Jenner Takes Over Georgia with Sprinter Vodka Peach Launch
Kylie Jenner’s Sprinter Vodka Soda is making headlines again with the launch of its first-ever single-flavor 4-pack, showcasing its fan-favourite flavour: Peach. Launched nationwide on February 10, the brand celebrated the debut in true Sprinter style—by taking over Georgia, the Peach State, with a week-long series of exciting events in Atlanta and Athens. The brand […]
Pete Davidson named Reformation’s ‘Official Boyfriend’ this Valentine’s Day
This week, sustainable fashion brand Reformation named Pete Davidson as their ‘Official Boyfriend’ and face of their Valentine’s Day Campaign. Davidson is known for the roster of women he’s dated, including Ariana Grande, Kim Kardashian and Kaia Gerber, and is the internet’s favourite ex-boyfriend. So, who better than to represent a Valentines Day collection? The […]
Burberry’s New Campaign Draws Inspiration from Classic London Rom-Coms
Burberry has always been synonymous with British elegance, but its latest campaign, It’s Always Burberry Weather: London in Love, feels like a return to form. Inspired by beloved late ’90s and early 2000s British rom-coms like Love Actually and The Holiday, the campaign blends fashion, film, and nostalgia into a love letter to London. Timed just 48 hours before […]