
What to Expect at Cannes Lions 2026
As we move closer to the annual Cannes Lions International Festival of Creativity, where the French Riviera becomes the centre of the global marketing industry,

As we move closer to the annual Cannes Lions International Festival of Creativity, where the French Riviera becomes the centre of the global marketing industry,

All products featured on Because of Marketing are independently selected by our editors, but we may receive compensation from brands and/or from purchases of products

As we draw closer to the 73rd Cannes Lions Festival of Creativity, the festival has announced Apple’s Senior Vice President of Services and Health, Eddy

What goes together better than the world of fine jewellery and tennis? Fine jewellery brand Kinn Studio and heritage tennis brand Prince are answering that

Spotify is celebrating its 20th anniversary by leaning into nostalgia with “Spotify 20: Your Party of the Years.” Since its launch 20 years ago, Spotify

It’s official, Emma Chamberlain is bringing her business Chamberlain Coffee to life with the brand’s first standalone Café, inspired by her own kitchen, marking a

As brands face mounting pressure to prove the ROI of creativity, Cannes Lions introduces a new award designed to recognise not just the work, but

In 2026, content is no longer the scarce resource. Credibility is. For most of the last decade, the creator economy rewarded the people who could

It’s the beginning of the new year, and we’re already seeing a vast array of celebrity partnerships. One of this year’s first announced is Kendall

2026 is here, and in typical new year style, all our social media feeds and minds are inundated with countless new fitness goals and challenges