Amazon Music and Wieden+Kennedy Transform Travel with a Thrilling New Audio Experience
Wieden+Kennedy Amsterdam and Amazon Music have launched a fresh brand campaign that reimagines how we enjoy audio on the move. Timed perfectly for the holiday travel season, the campaign highlights Amazon Music Unlimited’s newest feature: one free Audible audiobook per month for subscribers in the US, UK, and Canada. This feature transforms mundane commutes into […]
An Interview with Seen Present’s Marketing Manager, Sarah Showler
In feature 022 of Conversations Behind The Campaign, we interviewed Sarah Showler, Marketing Manager at Seen Presents. In our interview, Sarah shares with us her journey into marketing, how to measure the success of a brand activation, the changes in consumer behaviour around pop up events, brand activations and experiential marketing, how she feels AI […]
How Wicked’s Marketing Campaign Was Gravity-Defying
In 2003, Wicked made its Broadway debut in New York City, drawing inspiration from Gregory Maguire’s 1995 novel Wicked and the classic 1939 film The Wizard of Oz. Over the years, the musical has become a cultural phenomenon, securing its place as the tenth longest-running Broadway production and surpassing $1 billion in earnings by 2016. Fast forward 21 years, and […]
Spotify’s Culture Next Report 2024: How Gen Z is Turning Up the Volume on Connection and Creativity
Spotify has released its sixth annual Culture Next report, allowing advertisers an all-access window into Gen Z’s minds enabling them to connect with their consumers on an even deeper level. The Music streaming platform’s annual exploration gives insight into how Gen Z is reshaping culture, audio trends, and brand interactions through the way they stream. […]
The Celebrity Brand Takeover: Why It’s Unstoppable
Celebrity brands are everywhere. From beauty and wellness to alcohol, it seems celebrities have tapped into nearly every product category, making brand launches a rite of passage for those in the spotlight. It all began with allusive collaborations between celebrities and iconic brands – think Adidas x Kanye West and Serena Williams x Nike. The […]
Exploring the Powerful Partnerships Shaping Tomorrow’s Culture
Introducing Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the alliances fueling today’s culture. This segment is dedicated to those shaping the future – join us, as […]
E.l.f Cosmetics Launch Limited Edition Stanley Cup With Matching Lip Oil Holder
e.l.f. Cosmetics, the number one cosmetics brand for Gen Z, and Stanley, the trendsetting food and drinkware brand, have teamed up to surprise and excite their loyal communities with a hydrating collaboration. True to e.l.f.’s true style, the collection features Stanley’s iconic 40oz and 30oz Quencher H2.0 FlowState™ Tumblers, reimagined in e.l.f.’s vibrant lip oil […]
An interview with Cadbury Brand Manager, Connor Gould
In feature 021 of Conversations Behind The Campaign, we interviewed Connor Gould, Brand Manager at Cadbury, who went from being a Sales Graduate to Brand Manager and was part of Cadbury’s Yours For 200 Years Campaign. In our interview, Connor discusses the Yours For 200 Years campaign that began back in 2022 when the team […]
Are oversized advertising props the latest marketing trend?
Recently, brands have been embracing a striking trend: creating visually impactful advertising campaigns designed to instantly capture audience attention, in real life and through social media. Companies from various industries are turning to oversized media props, such as giant carrier bags, magazines, and books, to engage their target audience in creative ways. These campaigns rely […]
Diet Coke Announces Jamie Dornan as New Ambassador
Diet Coke has announced their latest ambassador, Fifty Shades of Grey star, Jamie Dornan, as its new brand ambassador, with a major campaign featuring the Northern Irish actor set to launch in October. Jamie will infuse his distinctive style, passions, and personality, building on Diet Coke’s tradition of collaborating with top global talent. As part of […]