How Wicked’s Marketing Campaign Was Gravity-Defying

In 2003, Wicked made its Broadway debut in New York City, drawing inspiration from Gregory Maguire’s 1995 novel Wicked and the classic 1939 film The Wizard of Oz. Over the years, the musical has become a cultural phenomenon, securing its place as the tenth longest-running Broadway production and surpassing $1 billion in earnings by 2016. Fast forward 21 years, and […]

The Celebrity Brand Takeover: Why It’s Unstoppable

Celebrity brands are everywhere.  From beauty and wellness to alcohol, it seems celebrities have tapped into nearly every product category, making brand launches a rite of passage for those in the spotlight.  It all began with allusive collaborations between celebrities and iconic brands – think Adidas x Kanye West and Serena Williams x Nike. The […]

Exploring the Powerful Partnerships Shaping Tomorrow’s Culture

Introducing Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the alliances fueling today’s culture. This segment is dedicated to those shaping the future – join us, as […]

E.l.f Cosmetics Launch Limited Edition Stanley Cup With Matching Lip Oil Holder

e.l.f. Cosmetics, the number one cosmetics brand for Gen Z, and Stanley, the trendsetting food and drinkware brand, have teamed up to surprise and excite their loyal communities with a hydrating collaboration. True to e.l.f.’s true style, the collection features Stanley’s iconic 40oz and 30oz Quencher H2.0 FlowState™ Tumblers, reimagined in e.l.f.’s vibrant lip oil […]

An interview with Cadbury Brand Manager, Connor Gould

In feature 021 of Conversations Behind The Campaign, we interviewed Connor Gould, Brand Manager at Cadbury, who went from being a Sales Graduate to Brand Manager and was part of Cadbury’s Yours For 200 Years Campaign. In our interview, Connor discusses the Yours For 200 Years campaign that began back in 2022 when the team […]

Are oversized advertising props the latest marketing trend?

Recently, brands have been embracing a striking trend: creating visually impactful advertising campaigns designed to instantly capture audience attention, in real life and through social media. Companies from various industries are turning to oversized media props, such as giant carrier bags, magazines, and books, to engage their target audience in creative ways. These campaigns rely […]

Diet Coke Announces Jamie Dornan as New Ambassador

Diet Coke has announced their latest ambassador, Fifty Shades of Grey star, Jamie Dornan, as its new brand ambassador, with a major campaign featuring the Northern Irish actor set to launch in October. Jamie will infuse his distinctive style, passions, and personality, building on Diet Coke’s tradition of collaborating with top global talent. As part of […]

Spotify launch ‘Connected By Spotify’ in Australia and New Zealand

The campaign highlights the connection Spotify holds in the hearts and minds of Australians and Kiwis, regardless of age or generation. The tagline “Find your daylist. Only on Spotify.” reinforces that Spotify provides playlists tailored to individual preferences and daily routines. The ad effectively captures the flexibility and personalisation of Spotify’s music streaming service. The […]

Blank Street fuels London cyclists with Matcha on the Move

Blank Street powered up London’s Bank Holiday adventures with matcha on the move, to mark their summer campaign. With the number of cyclists in the city soaring in the summer months, the cult brand tackled the issue of hydrating on the go with London’s first Cycle-Thru Matcha Bar, popping up in Clapham Common.  The Cycle-Thru […]