Work.Life Challenge Pitfalls of Office Life in Edgy New Campaign
Disruptive flexible workspace brand, Work.Life, is gearing up to launch it’s latest out-of-home advertising campaign, poking fun at corporate culture. This campaign came off the back of a post-Covid survey around how personal well-being has declined in the UK with over 4 in 10 adults reporting low levels of happiness. Work.Life’s mission is to “make […]
Parkrun’s latest campaign for World Mental Health Day is just what the doctor ordered
The 20-year-old non profit organisation shared creative social and out of home assets showcasing parkrun as a prescribed activity for patients. The campaign was inspired by the Royal College of General Practitioners who highlighted a run outdoors can help treat anxiety and depression. Parkrun began at Bushy Park in London in 2004 by a few […]
Burberry’s Homage to Classic British Weather With New Outerwear Campaign
As the summer months have come to a close and we step into the cold and wet autumnal months, Burberry has released their recent outerwear campaign. The campaign has returned to its roots, championing one of its archival slogans “It’s Always Burberry Weather”, as a nod to British heritage and traditional British weather. The campaign […]
Grace Beverley Fuels Founders In New Collaboration With The Salad Project
Earlier this week, entrepreneur Grace Beverley collaborated with The Salad Project on a plant based GOAT salad bowl. After emailing several times requesting for a vegan version of the GOAT salad bowl, the brand decided to collaborate with the entrepreneur to help fuel founders. According to the brand’s website, the Grace Beverley bowl is “designed […]
Fashion Fans Frenzy at Gap Revival with Cult Gaia Collaboration
Just when you thought Gap was a distant memory of early 2010s fashion, the brand has responded with a highly anticipated collaboration with fashion favourite Cult Gaia. Gap, renowned for its laid-back American basics, and Cult Gaia known for its statement luxury pieces have created a collection that elevates Gap’s everyday staples with Cult Gaia’s […]
An interview with Cadbury Brand Manager, Connor Gould
In feature 021 of Conversations Behind The Campaign, we interviewed Connor Gould, Brand Manager at Cadbury, who went from being a Sales Graduate to Brand Manager and was part of Cadbury’s Yours For 200 Years Campaign. In our interview, Connor discusses the Yours For 200 Years campaign that began back in 2022 when the team […]
Wendy’s $1 Frosty Deal takes advantage of McDonald’s broken McFlurry machines
In a bold and clever marketing move, Wendy’s has capitalized on a long-standing frustration among McDonald’s customers—its frequently broken McFlurry machines. By teaming up with McBroken.com, a website dedicated to tracking McDonald’s ice cream machine outages across the country, Wendy’s has turned a common consumer pain point into an opportunity. According to the creators of […]
Pizza Hut will print your résumé on their box to help you secure a job
Who could forget about a résumé when it is delivered as a delicious pizza? That’s the concept behind Pizza Hut’s “ResZAmes” campaign. The brand will print your résumé on a pizza box, complete with a medium cheese pizza inside, and deliver it to potential employers. The aim is to help you stand out from other […]
Peachy Den and Olivia Neills channel their Inner Andy Sachs for new campaign
Peachy Den has partnered with internet it-girl Olivia Neill to debut its Fall/Winter 2024 campaign. Drawing inspiration from the cult classic The Devil Wears Prada, Neill brings her unique flair to the iconic chaotic New York City scene — hint, the one with the skirts… The campaign titled “Peachy for London” continues Peachy’s legacy of empowerment […]
Cornetto unwraps summer season with hand-crafted campaign
Developed by LOLA MullenLowe Madrid and produced by PICT, the campaign creatively combined the iconic Cornetto wrapper with classic summer symbols—surfers, boats, waves, pool inflatables, beach umbrellas, and more. These elements were artistically blended with the wrapper to create a visually striking, handcrafted collage. The craftsmanship of the posters captures the joyful essence of summer. […]