Festive Creativity: Watch All The Christmas Adverts of 2024

It’s the most wonderful time of the year as the advertising industry brings out the festive cheer with their Christmas campaigns. In this blog, Because of Marketing has unwrapped 2024’s Christmas adverts so you can read and watch all of your festive favourites in one place. Aldi’s Christmas advert sees Kevin the Carrot return to […]
Lidl Celebrates The Joy of Sharing with Heartwarming Message

Lidl’s 2024 Christmas advert celebrates the joy of sharing with a heartwarming 60-second film that brings the season’s spirit to life. Directed by Tom Hooper, the story begins with a narrator speaking of the magic to be had by “all but one.” We meet a young girl sledging with her friends, who then notices a […]
Gymshark Opens Latest Pop Up ‘Twists n Sets’ in London For Black History Month

Gymshark, the fitness community and apparel brand, has opened a new pop-up hair supply store and salon in Shoreditch, London. Twists ’n’ Sets celebrates Black History Month and will be open from 25-27 October at 2 Hoxton St, London. The rationale behind the inclusive space was based on research, which found that 45% of black […]
Spooktacular Sensations: The Best Brand Campaigns Haunting Halloween 2024

Spooky season is well and truly underway as brands flood shelves and screens with frightening festivities. From scary seasonal packaging to creepy campaigns, Halloween 2024 has already been capturing consumer interest and enhancing brand relevance. Here’s the latest campaigns so far: Fanta x Beetlejuice Collaboration In collaboration with Warner Bros for the highly anticipated Beetlejuice […]
Pringles Shares QR Code On Mr P’s Moustache To Raise Awareness Around Men’s Mental Health

For the fourth year, Pringles U.K and Men’s Mental Health Charity, Movember have partnered to raise awareness and get people talking around mental health, suicide, prostate cancer and testicular cancer. For the second time, the Movember partnership is displayed on Pringles tubes as Mr P’s iconic moustache has been transformed into a QR code. Once […]
Nike Amplifies The Post-Marathon Struggle In Its Powerful “Winning Isn’t Comfortable” Ad

After the Chicago Marathon taking place on Sunday, sportswear brand Nike, released a relatable, real and perfectly timed ad. Titled “Stairs”, the 30 second film shows a few individuals seen walking with a limp and holding their legs as they climb down stairs or try to sit on a chair. The ad illustrates the feeling […]
Work.Life Challenge Pitfalls of Office Life in Edgy New Campaign

Disruptive flexible workspace brand, Work.Life, is gearing up to launch it’s latest out-of-home advertising campaign, poking fun at corporate culture. This campaign came off the back of a post-Covid survey around how personal well-being has declined in the UK with over 4 in 10 adults reporting low levels of happiness. Work.Life’s mission is to “make […]
Parkrun’s latest campaign for World Mental Health Day is just what the doctor ordered

The 20-year-old non profit organisation shared creative social and out of home assets showcasing parkrun as a prescribed activity for patients. The campaign was inspired by the Royal College of General Practitioners who highlighted a run outdoors can help treat anxiety and depression. Parkrun began at Bushy Park in London in 2004 by a few […]
Burberry’s Homage to Classic British Weather With New Outerwear Campaign

As the summer months have come to a close and we step into the cold and wet autumnal months, Burberry has released their recent outerwear campaign. The campaign has returned to its roots, championing one of its archival slogans “It’s Always Burberry Weather”, as a nod to British heritage and traditional British weather. The campaign […]
Grace Beverley Fuels Founders In New Collaboration With The Salad Project

Earlier this week, entrepreneur Grace Beverley collaborated with The Salad Project on a plant based GOAT salad bowl. After emailing several times requesting for a vegan version of the GOAT salad bowl, the brand decided to collaborate with the entrepreneur to help fuel founders. According to the brand’s website, the Grace Beverley bowl is “designed […]