An Interview with Kathleen Braine, CMO of 818 Tequila and Sprinter Vodka
In feature 028 of Conversations Behind The Campaign, we sit down with Kathleen Braine, Chief Marketing Officer of 818 Tequila and Sprinter Vodka. With over 15 years in marketing, Kathleen has worked with powerhouse brands like Samsung, Crayola, MTV, Anheuser-Busch, and now leads marketing for 818 Tequila and Sprinter Vodka Soda. Sprinter Vodka, founded by […]
Barbie Introduces LeBron James Doll, Celebrating the Brand’s First Kenbassador
On April 9th, Mattel announced its introducing a LeBron James Barbie doll, marking the first time a professional athlete is honoured as a “Kenbassador.” Barbie is teaming up with the LeBron James Family Foundation to release the first Ken® doll of a professional athlete, LeBron James, to recognise his positive impact on culture, style, and […]
Robert Irwin Stars in New Bonds Underwear Campaign
Bonds is turning heads with its latest campaign, “Made for Down Under,” featuring two of Australia’s rising stars: wildlife warrior Robert Irwin and music artist Tkay Maidza. The playful new campaign captures the spirit of the iconic Aussie underwear brand: cheeky, confident, and unapologetically bold. At just 21 years old, Robert Irwin, son of the late “Crocodile […]
House of CB’s Marketing Evolution: From Bandage Dresses to Cottagecore Chic
In 2010, at just 17 years old, Conna Walker founded House of Celeb Boutique to create empowering designs for confident women. Borrowing £3,000 from her Father to set up her business, it has now evolved into a multi-million-pound fashion empire with a global community of over 5 million. From the brand’s early days, House of CB […]
Gymshark Expands ‘We Do Gym’ Campaign to Celebrate Every Gym-Goer
In the ever-evolving fitness landscape, community-driven brand Gymshark continues to strengthen its presence with the next phase of its ‘We Do Gym’ campaign. First launched last summer, the platform aimed to cement Gymshark’s position as a leading fitness brand. Now, it evolves beyond its weightlifting roots to embrace all gym experiences, making room for every […]
Lounge Expands Into Clothing With Their “The Debut” Collection
Cult British Lingerie brand Lounge has stepped into the clothing space, launching their “The Debut” Collection. In an exclusive interview with Melaine Marsden, the Co-Founder & Chief Brand Officer, we explore the strategy behind their latest campaign, the brand’s expansion into new categories, and how Lounge has evolved over the past 10 years in business. […]
An Interview with Erin Deering, Triangl Co-Founder & Deering Founder
In Feature 026 of Conversations Behind The Campaign, we spoke with Erin Deering, a successful marketer whose career began on the retail shop floor, where she first discovered her passion for fashion and connecting with customers. From those humble beginnings, Deering has gone on to become one of Australia’s most accomplished business figures. She co-founded […]
Humantra and Deliveroo Unveil The UAE’s First Drinkable Billboard
In a groundbreaking collaboration, Deliveroo and Humantra have introduced the UAE’s first-ever drinkable billboard at City Walk, Dubai. This innovative campaign celebrates the launch of Humantra’s limited-edition Ramadan Apricot-flavoured electrolyte, designed to provide essential hydration during the holy month. The interactive billboard offered passersby a unique opportunity to sample the refreshing apricot-flavoured electrolyte, perfect for rehydration after a day of fasting. […]
PrettyLittleThing Undergo New Rebrand
British Fashion House, PrettyLittleThing (PLT) enters a new era under the leadership of CEO and Founder Umar Kamani. In an exclusive interview with Kamani, we learn about the new chapter of PLT – one which promises to redefine accessible luxury for a new generation. PLT was co-founded in 2012 by brothers, Umar and Adam Kamani. […]
Heaven Mayhem Enter The Eyewear Market
Celebrity-loved accessories brand Heaven Mayhem has stepped into the eyewear market, debuting the launch of four ‘It-girl’ styles. In an exclusive interview with Pia Mance, the Founder & Creative Director behind the brand, we explore the strategy behind their recent campaign and its expansion into new product categories for 2025. Since its launch in 2022, […]