In a bid to create experiential activations aimed at Gen Z, streaming service Spotify and fashion brand Coach announced a new global cultural partnership at
With less than a week to go until the annual festival of creativity, Cannes Lions has named former Procter and Gamble Global Marketing Officer Jim
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What goes together better than the world of fine jewellery and tennis? Fine jewellery brand Kinn Studio and heritage tennis brand Prince are answering that
Spotify is celebrating its 20th anniversary by leaning into nostalgia with “Spotify 20: Your Party of the Years.” Since its launch 20 years ago, Spotify
It’s official, Emma Chamberlain is bringing her business Chamberlain Coffee to life with the brand’s first standalone Café, inspired by her own kitchen, marking a
There’s a particular kind of glamour that belongs to Monaco, and it’s this cinematic sensibility that underpins FRAME’s latest partnership with Alexandra Leclerc, a 21-piece
In feature 042 of Conversations Behind The Campaign, we sat down with Jillian Wheeler, a freelance Creative Director and Brand Strategist. For the better part
AI can generate a campaign in seconds. It can produce a visual identity overnight. It can write copy, concept ads, build brand worlds, and prototype
In recent times, there’s been a shift in how brands advertise movies. The pre-release strategy has evolved beyond traditional communications, becoming a whole a whole
