How Wicked’s Marketing Campaign Was Gravity-Defying
In 2003, Wicked made its Broadway debut in New York City, drawing inspiration from Gregory Maguire’s 1995 novel Wicked and the classic 1939 film The Wizard of Oz. Over the years, the musical has become a cultural phenomenon, securing its place as the tenth longest-running Broadway production and surpassing $1 billion in earnings by 2016. Fast forward 21 years, and […]
Holiday Edition: The Partnerships Shaping the Future of Culture
Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fueling today’s culture. This segment is dedicated to those shaping the future – join us, as we […]
Spotify’s Culture Next Report 2024: How Gen Z is Turning Up the Volume on Connection and Creativity
Spotify has released its sixth annual Culture Next report, allowing advertisers an all-access window into Gen Z’s minds enabling them to connect with their consumers on an even deeper level. The Music streaming platform’s annual exploration gives insight into how Gen Z is reshaping culture, audio trends, and brand interactions through the way they stream. […]
Festive Creativity: Watch All The Christmas Adverts of 2024
It’s the most wonderful time of the year as the advertising industry brings out the festive cheer with their Christmas campaigns. In this blog, Because of Marketing has unwrapped 2024’s Christmas adverts so you can read and watch all of your festive favourites in one place. Aldi’s Christmas advert sees Kevin the Carrot return to […]
Lidl Celebrates The Joy of Sharing with Heartwarming Message
Lidl’s 2024 Christmas advert celebrates the joy of sharing with a heartwarming 60-second film that brings the season’s spirit to life. Directed by Tom Hooper, the story begins with a narrator speaking of the magic to be had by “all but one.” We meet a young girl sledging with her friends, who then notices a […]
Gymshark Opens Latest Pop Up ‘Twists n Sets’ in London For Black History Month
Gymshark, the fitness community and apparel brand, has opened a new pop-up hair supply store and salon in Shoreditch, London. Twists ’n’ Sets celebrates Black History Month and will be open from 25-27 October at 2 Hoxton St, London. The rationale behind the inclusive space was based on research, which found that 45% of black […]
Spooktacular Sensations: The Best Brand Campaigns Haunting Halloween 2024
Spooky season is well and truly underway as brands flood shelves and screens with frightening festivities. From scary seasonal packaging to creepy campaigns, Halloween 2024 has already been capturing consumer interest and enhancing brand relevance. Here’s the latest campaigns so far: Fanta x Beetlejuice Collaboration In collaboration with Warner Bros for the highly anticipated Beetlejuice […]
Pringles Shares QR Code On Mr P’s Moustache To Raise Awareness Around Men’s Mental Health
For the fourth year, Pringles U.K and Men’s Mental Health Charity, Movember have partnered to raise awareness and get people talking around mental health, suicide, prostate cancer and testicular cancer. For the second time, the Movember partnership is displayed on Pringles tubes as Mr P’s iconic moustache has been transformed into a QR code. Once […]
Nike Amplifies The Post-Marathon Struggle In Its Powerful “Winning Isn’t Comfortable” Ad
After the Chicago Marathon taking place on Sunday, sportswear brand Nike, released a relatable, real and perfectly timed ad. Titled “Stairs”, the 30 second film shows a few individuals seen walking with a limp and holding their legs as they climb down stairs or try to sit on a chair. The ad illustrates the feeling […]
Work.Life Challenge Pitfalls of Office Life in Edgy New Campaign
Disruptive flexible workspace brand, Work.Life, is gearing up to launch it’s latest out-of-home advertising campaign, poking fun at corporate culture. This campaign came off the back of a post-Covid survey around how personal well-being has declined in the UK with over 4 in 10 adults reporting low levels of happiness. Work.Life’s mission is to “make […]