Few events in American culture are as iconic and enduring as the Macy’s Thanksgiving Day Parade. Marking the 98th annual year, this larger-than-life celebration has become
Wieden+Kennedy Amsterdam and Amazon Music have launched a fresh brand campaign that reimagines how we enjoy audio on the move. Timed perfectly for the holiday
In feature 022 of Conversations Behind The Campaign, we interviewed Sarah Showler, Marketing Manager at Seen Presents. In our interview, Sarah shares with us her
In 2003, Wicked made its Broadway debut in New York City, drawing inspiration from Gregory Maguire’s 1995 novel Wicked and the classic 1939 film The Wizard of Oz. Over the
Spotify has released its sixth annual Culture Next report, allowing advertisers an all-access window into Gen Z’s minds enabling them to connect with their consumers
Celebrity brands are everywhere. From beauty and wellness to alcohol, it seems celebrities have tapped into nearly every product category, making brand launches a rite
Introducing Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected
e.l.f. Cosmetics, the number one cosmetics brand for Gen Z, and Stanley, the trendsetting food and drinkware brand, have teamed up to surprise and excite
In feature 021 of Conversations Behind The Campaign, we interviewed Connor Gould, Brand Manager at Cadbury, who went from being a Sales Graduate to Brand
Recently, brands have been embracing a striking trend: creating visually impactful advertising campaigns designed to instantly capture audience attention, in real life and through social
