Dove celebrates 67 years of its Beauty Bar with aspiring “Beauty Never Gets Old” campaign
Dove’s latest campaign, “Beauty Gets Old,” challenges age-related beauty stereotypes by celebrating aging as an aspirational and empowering process. The campaign features real women across various ages, highlighting the beauty and confidence that comes with growing older. Dove aims to shift perceptions around aging and encourage women to embrace their natural beauty at every stage […]
Grimace gatecrashes McDonald’s 50th birthday celebrations
After launching McDonald’s 50th Birthday celebration last month, McDonald’s UK and its agency partners have revealed a final surprise to end the party. Grimace, the beloved McDonald’s character, is crashing the party and he’s bringing the iconic Grimace Shake with him. This limited-time menu item will be available at McDonald’s restaurants across the UK for […]
The Magic of Starbucks’ Red Cups: Building an Iconic Brand Experience
Twenty-six years ago, Starbucks introduced its first-ever festive Holiday Cup, and since then, these red cup designs have become synonymous with the start of the holiday season. But why does a simple red paper cup evoke so much excitement and symbolize the festive spirit? The answer lies in the Starbucks experience, and as a marketer, […]
Lounge Underwear: Feel Your Breast Campaign
October is Breast Cancer Awareness Month and since 2019, British Brand Lounge Underwear release their annual campaign #FeelYourBreast. The campaign has been a fundamental part of the Lounge story and in four years, the brand has raised an incredible amount of over £620,000 for its charitable partners. As part of the #FeelYourBreast campaign, Lounge also […]
Rory McEntee: Brand & Marketing Director
In feature 016 we spoke with Rory McEntee to gain an insight into his marketing journey, working for brands such as McDonald’s, Heineken and Gatorade to his role as Brand and Marketing Director for the disruptive fitness chain, Gymbox. Rory shares with us his background in marketing, a typical day in his life along with […]