Exploring the Powerful Partnerships Shaping Tomorrow’s Culture
Introducing Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the alliances fueling today’s culture. This segment is dedicated to those shaping the future – join us, as […]
E.l.f Cosmetics Launch Limited Edition Stanley Cup With Matching Lip Oil Holder
e.l.f. Cosmetics, the number one cosmetics brand for Gen Z, and Stanley, the trendsetting food and drinkware brand, have teamed up to surprise and excite their loyal communities with a hydrating collaboration. True to e.l.f.’s true style, the collection features Stanley’s iconic 40oz and 30oz Quencher H2.0 FlowState™ Tumblers, reimagined in e.l.f.’s vibrant lip oil […]
An interview with Cadbury Brand Manager, Connor Gould
In feature 021 of Conversations Behind The Campaign, we interviewed Connor Gould, Brand Manager at Cadbury, who went from being a Sales Graduate to Brand Manager and was part of Cadbury’s Yours For 200 Years Campaign. In our interview, Connor discusses the Yours For 200 Years campaign that began back in 2022 when the team […]
Are oversized advertising props the latest marketing trend?
Recently, brands have been embracing a striking trend: creating visually impactful advertising campaigns designed to instantly capture audience attention, in real life and through social media. Companies from various industries are turning to oversized media props, such as giant carrier bags, magazines, and books, to engage their target audience in creative ways. These campaigns rely […]
Diet Coke Announces Jamie Dornan as New Ambassador
Diet Coke has announced their latest ambassador, Fifty Shades of Grey star, Jamie Dornan, as its new brand ambassador, with a major campaign featuring the Northern Irish actor set to launch in October. Jamie will infuse his distinctive style, passions, and personality, building on Diet Coke’s tradition of collaborating with top global talent. As part of […]
Spotify launch ‘Connected By Spotify’ in Australia and New Zealand
The campaign highlights the connection Spotify holds in the hearts and minds of Australians and Kiwis, regardless of age or generation. The tagline “Find your daylist. Only on Spotify.” reinforces that Spotify provides playlists tailored to individual preferences and daily routines. The ad effectively captures the flexibility and personalisation of Spotify’s music streaming service. The […]
Blank Street fuels London cyclists with Matcha on the Move
Blank Street powered up London’s Bank Holiday adventures with matcha on the move, to mark their summer campaign. With the number of cyclists in the city soaring in the summer months, the cult brand tackled the issue of hydrating on the go with London’s first Cycle-Thru Matcha Bar, popping up in Clapham Common. The Cycle-Thru […]
KitKat’s latest campaign wants you to Break Better
Global confectionery brand KitKat owned by Nestlé, launches new “Break Better” campaign to remind people to take a break. Created with agency VML, the 30 second film, which is set to the iconic Queen anthem “I want To Break Free”, tells the story of an overwhelmed office worker who leaves his desk to go outside for […]
Fanta Launch Global Partnership With Warner Bros. Pictures
Fanta® and Warner Bros. Pictures are excited to announce a global partnership ahead of the release of the highly anticipated movie Beetlejuice Beetlejuice – debuting in cinemas on September 6 th, 2024. Manifesting the spirit of the mischievous demon, Fanta® and Warner Bros. Pictures are coming together to bring a taste of the Afterlife to […]
Burger King poke fun at their rival in playful billboard series
In a playful nod to the ongoing rivalry between fast-food giants, Burger King has launched a cheeky advertising campaign that subtly pokes fun at its competition. The series of billboards cleverly incorporates elements of McDonald’s branding, partially obscuring them with Burger King’s iconic packaging and slogans. In one ad, the word “Bigger” from a McDonald’s […]