
How Wicked’s Marketing Campaign Was Gravity-Defying
In 2003, Wicked made its Broadway debut in New York City, drawing inspiration from Gregory Maguire’s 1995 novel Wicked and the classic 1939 film The Wizard of Oz. Over the

In 2003, Wicked made its Broadway debut in New York City, drawing inspiration from Gregory Maguire’s 1995 novel Wicked and the classic 1939 film The Wizard of Oz. Over the

Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs

Spotify has released its sixth annual Culture Next report, allowing advertisers an all-access window into Gen Z’s minds enabling them to connect with their consumers

It’s the most wonderful time of the year as the advertising industry brings out the festive cheer with their Christmas campaigns. In this blog, Because

Lidl’s 2024 Christmas advert celebrates the joy of sharing with a heartwarming 60-second film that brings the season’s spirit to life. Directed by Tom Hooper,

Gymshark, the fitness community and apparel brand, has opened a new pop-up hair supply store and salon in Shoreditch, London. Twists ’n’ Sets celebrates Black

Spooky season is well and truly underway as brands flood shelves and screens with frightening festivities. From scary seasonal packaging to creepy campaigns, Halloween 2024

For the fourth year, Pringles U.K and Men’s Mental Health Charity, Movember have partnered to raise awareness and get people talking around mental health, suicide,

After the Chicago Marathon taking place on Sunday, sportswear brand Nike, released a relatable, real and perfectly timed ad. Titled “Stairs”, the 30 second film

Disruptive flexible workspace brand, Work.Life, is gearing up to launch it’s latest out-of-home advertising campaign, poking fun at corporate culture. This campaign came off the