Spotify launch ‘Connected By Spotify’ in Australia and New Zealand
The campaign highlights the connection Spotify holds in the hearts and minds of Australians and Kiwis, regardless of age or generation. The tagline “Find your daylist. Only on Spotify.” reinforces that Spotify provides playlists tailored to individual preferences and daily routines. The ad effectively captures the flexibility and personalisation of Spotify’s music streaming service. The […]
KitKat’s latest campaign wants you to Break Better
Global confectionery brand KitKat owned by Nestlé, launches new “Break Better” campaign to remind people to take a break. Created with agency VML, the 30 second film, which is set to the iconic Queen anthem “I want To Break Free”, tells the story of an overwhelmed office worker who leaves his desk to go outside for […]
Fanta Launch Global Partnership With Warner Bros. Pictures
Fanta® and Warner Bros. Pictures are excited to announce a global partnership ahead of the release of the highly anticipated movie Beetlejuice Beetlejuice – debuting in cinemas on September 6 th, 2024. Manifesting the spirit of the mischievous demon, Fanta® and Warner Bros. Pictures are coming together to bring a taste of the Afterlife to […]
Burger King poke fun at their rival in playful billboard series
In a playful nod to the ongoing rivalry between fast-food giants, Burger King has launched a cheeky advertising campaign that subtly pokes fun at its competition. The series of billboards cleverly incorporates elements of McDonald’s branding, partially obscuring them with Burger King’s iconic packaging and slogans. In one ad, the word “Bigger” from a McDonald’s […]
Troye Sivan is the face of Gap’s Fall 2024 Campaign
Gap’s latest fall campaign, titled ‘Get Loose’ features pop star Troye Sivan and musician Thundercat, embracing 2000-inspired fashion. The campaign highlights Gap’s classic denim, tees, and hoodies with a nostalgic twist, reflecting the early 2000s style. The collaboration aims to connect with Gen Z by blending modern trends with iconic looks from the past. The celebrity-driven […]
Grimace gatecrashes McDonald’s 50th birthday celebrations
After launching McDonald’s 50th Birthday celebration last month, McDonald’s UK and its agency partners have revealed a final surprise to end the party. Grimace, the beloved McDonald’s character, is crashing the party and he’s bringing the iconic Grimace Shake with him. This limited-time menu item will be available at McDonald’s restaurants across the UK for […]
Lounge Underwear: Feel Your Breast Campaign
October is Breast Cancer Awareness Month and since 2019, British Brand Lounge Underwear release their annual campaign #FeelYourBreast. The campaign has been a fundamental part of the Lounge story and in four years, the brand has raised an incredible amount of over £620,000 for its charitable partners. As part of the #FeelYourBreast campaign, Lounge also […]
Olivia Ter-beg: Social Media Executive
In feature 006 of Creator Behind The Campaign we sat down with Olivia Ter-Berg, to hear about her journey into becoming Social Media Executive for Cineworld. She shares what she gets up to on a typical day, tops tips on creating a killer TikTok strategy, the moment she interviewed Tom Cruise and so much more… […]
Josh Birbeck: Brand Manager
In feature 004 of Creator Behind The Campaign, we speak to Josh Birbeck, Slim Chicken’s Brand Marketing Manager. We hear about his journey as a Brand Manager in the hospitality industry, the inspiration behind Slim Chickens campaigns, advice to anyone starting a career in marketing and so much more… 1. Tell us about yourself, what […]