
McDonald’s Gamifies the Everyday with ‘Side Missions’ Campaign
McDonald’s latest campaign seamlessly blends gaming culture and the relatability of side mission detours we all take in order to get our favourite fast food
McDonald’s latest campaign seamlessly blends gaming culture and the relatability of side mission detours we all take in order to get our favourite fast food
Häagen-Dazs teases its audience to crave what’s no longer there in a playful outdoor campaign that features nothing but a licked-clean ice cream stick. In
In a bold and cinematic move, Cash App has revealed award-winning actor Timothée Chalamet as its latest brand collaborator, marking his first-ever partnership with a
All data and insights have been conducted and shared by Launchmetrics. Wimbledon has served more than just world-class tennis and strawberries and cream; the tournament
Marking a year since Heaven Mayhem’s last watch drop in July, the accessory and lifestyle brand release its latest timepiece collection today at 9:00AM PST.
In the face of censorship that prevents tequila brands from disclosing that they do not use additives, tequila brand PATRÓN has found a cheeky yet
Living amongst the digital age of technology, electronics and social media, we are used to seeing that dreaded buffering sign as a symbol of technological
It doesn’t get more British than summer at Wimbledon: the pristine lawns of Centre Court, the hush before a serve, strawberries and cream, and a
Welcome back to Culture Talk where this volume is all about power pairings and unlikely partnerships that are rewriting the playbook. From The Gstaad Guy
As temperatures rise, so does consumer appetite for colour, mood, and meaning in campaigns. This season, marketing campaigns seem to be tapping into seasonal storytelling,