Fanta Launch Global Partnership With Warner Bros. Pictures
Fanta® and Warner Bros. Pictures are excited to announce a global partnership ahead of the release of the highly anticipated movie Beetlejuice Beetlejuice – debuting in cinemas on September 6 th, 2024. Manifesting the spirit of the mischievous demon, Fanta® and Warner Bros. Pictures are coming together to bring a taste of the Afterlife to […]
Dove celebrates 67 years of its Beauty Bar with aspiring “Beauty Never Gets Old” campaign
Dove’s latest campaign, “Beauty Gets Old,” challenges age-related beauty stereotypes by celebrating aging as an aspirational and empowering process. The campaign features real women across various ages, highlighting the beauty and confidence that comes with growing older. Dove aims to shift perceptions around aging and encourage women to embrace their natural beauty at every stage […]
Troye Sivan is the face of Gap’s Fall 2024 Campaign
Gap’s latest fall campaign, titled ‘Get Loose’ features pop star Troye Sivan and musician Thundercat, embracing 2000-inspired fashion. The campaign highlights Gap’s classic denim, tees, and hoodies with a nostalgic twist, reflecting the early 2000s style. The collaboration aims to connect with Gen Z by blending modern trends with iconic looks from the past. The celebrity-driven […]
Netflix’s advertising partnerships sees a 150% growth in upfront ad sales
In nearly three years, Netflix’s stock hits record high, with a successful ad-supported subscription model. On Tuesday, the business’s market capitalisation closed at $300 billion, positioning them as the leading player in the streaming business. In November 2022, Netflix entered the TV advertising market and successfully closed its second year of advance negotiations with advertisers, […]
5 ideas how local businesses can leverage Super Bowl advertising
This Sunday, the much-anticipated game between the Kansas City Chiefs and the San Francisco 49ers will unfold at Allegiant Stadium in Las Vegas. With an estimated audience of 100 million viewers tuning in to enjoy the game, the halftime show featuring Usher, and, of course, the iconic commercials, it’s a golden opportunity for businesses to […]
Andrew Tindall: Global Creative & Media Partnerships Director
In feature 018, we spoke with Andrew Tindall, Global Creative & Media Partnerships Director at System1, a creative effectiveness platform. From med school to marketing, Andrew shares with us how he began his career in the creative industry, his favourite ad he’s tested and why it’s impactful, what trends or consistent findings he notices in ads […]
The Magic of Starbucks’ Red Cups: Building an Iconic Brand Experience
Twenty-six years ago, Starbucks introduced its first-ever festive Holiday Cup, and since then, these red cup designs have become synonymous with the start of the holiday season. But why does a simple red paper cup evoke so much excitement and symbolize the festive spirit? The answer lies in the Starbucks experience, and as a marketer, […]
Lounge Underwear: Feel Your Breast Campaign
October is Breast Cancer Awareness Month and since 2019, British Brand Lounge Underwear release their annual campaign #FeelYourBreast. The campaign has been a fundamental part of the Lounge story and in four years, the brand has raised an incredible amount of over £620,000 for its charitable partners. As part of the #FeelYourBreast campaign, Lounge also […]
Barbie Movie: How the multi-million dollar campaign brought Barbie back to life
The Barbie brand has strategically been brought back to life with an incredible marketing campaign which all started in July 2022… After facing significant criticism for promoting unrealistic body standards, becoming outdated and experiencing a decline in annual net sales between 2013 and 2018, Mattel, who owns Barbie, needed to refocus on their purpose… Why […]