In feature 042 of Conversations Behind The Campaign, we sat down with Jillian Wheeler, a freelance Creative Director and Brand Strategist. For the better part
Last week marked every design lover’s dream as Milan Design Week took over the city. Held every year in Milan, the city-wide celebration of design
For years, Violet Grey has existed in a space somewhere between insider secret and industry gold standard. Born in Los Angeles and rooted in Hollywood
AI can generate a campaign in seconds. It can produce a visual identity overnight. It can write copy, concept ads, build brand worlds, and prototype
In Feature 041 of Conversations Behind The Campaign, we sit down with Dianna Cohen, founder of luxury haircare brand Crown Affair. Cohen’s path to entrepreneurship
As brands face mounting pressure to prove the ROI of creativity, Cannes Lions introduces a new award designed to recognise not just the work, but
Founded in 2024 by Ross McKay and George Heaton, Cadence is a premium hydration brand. With the global electrolyte drinks market projected to reach $82.12
In recent times, there’s been a shift in how brands advertise movies. The pre-release strategy has evolved beyond traditional communications, becoming a whole a whole
Over the past decade, the beauty industry has become heavily saturated with hyper-product launches and maximalist routines. As a result, standing out in this overcrowded
In 2026, content is no longer the scarce resource. Credibility is. For most of the last decade, the creator economy rewarded the people who could
