SOREL Steps Forward into a New Era
Niamh Doyle
October 7, 2025
This fall season, SOREL is rewriting its own legend. With the launch of their latest campaign, For Bold Steps, a poetic global campaign for Fall/Winter
This fall season, SOREL is rewriting its own legend. With the launch of their latest campaign, For Bold Steps, a poetic global campaign for Fall/Winter
Maybelline New York is reinventing a major cultural moment with the return of its iconic jingle, “Maybe it’s Maybelline”, reimagined and brought to life by
Chase Sapphire Reserve is taking a huge leap into the fashion and pop culture world with its newest campaign starring none other than Rhode Beauty’s
Lucchese Bootmaker is leaning into its heritage with the launch of The Code Collection, a fall line that reframes cowboy culture for the modern luxury consumer.
It’s Fashion’s most exciting week, and the streets of New York are buzzing with fashion industry creatives, press, and trendsetters all anticipating one of the
Many of today’s most talked-about brands are cashing in on society’s desire for the past. An era that didn’t orbit around technology, algorithms, and the
When Joanna Ellner introduced REOME in early 2023, she set out to create “a brand that felt both ancient, timeless and modern”, one that is
Founded in Madrid in 1846 by a collective of Spanish leather artisans, Loewe is one of the world’s oldest luxury fashion houses. Today, the brand
In the evolving world of luxury branding, wellness is no longer an accessory, it’s the centrepiece.
From powerhouse fashion houses to beauty disruptors, Michael Edelmann has carved a distinctive path leading brand strategy, creative direction, and global campaigns. Now serving as