An Insight into the Art and Strategy Behind Collaborations who are Redefining the Cultural Landscape
Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fueling today’s culture. This segment is dedicated to those shaping the future – join us, as we […]
How Macy’s Thanksgiving Parade Has Become a Marketing Phenomenon
Few events in American culture are as iconic and enduring as the Macy’s Thanksgiving Day Parade. Marking the 98th annual year, this larger-than-life celebration has become synonymous with the holiday season, drawing millions of spectators both in person and on screens across the globe. Featuring 22 big balloons, 34 fabulous floats, seven wheeled “balloonicles and Santa’s […]
How Wicked’s Marketing Campaign Was Gravity-Defying
In 2003, Wicked made its Broadway debut in New York City, drawing inspiration from Gregory Maguire’s 1995 novel Wicked and the classic 1939 film The Wizard of Oz. Over the years, the musical has become a cultural phenomenon, securing its place as the tenth longest-running Broadway production and surpassing $1 billion in earnings by 2016. Fast forward 21 years, and […]
The Celebrity Brand Takeover: Why It’s Unstoppable
Celebrity brands are everywhere. From beauty and wellness to alcohol, it seems celebrities have tapped into nearly every product category, making brand launches a rite of passage for those in the spotlight. It all began with allusive collaborations between celebrities and iconic brands – think Adidas x Kanye West and Serena Williams x Nike. The […]
Exploring the Powerful Partnerships Shaping Tomorrow’s Culture
Introducing Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the alliances fueling today’s culture. This segment is dedicated to those shaping the future – join us, as […]
Lidl Celebrates The Joy of Sharing with Heartwarming Message
Lidl’s 2024 Christmas advert celebrates the joy of sharing with a heartwarming 60-second film that brings the season’s spirit to life. Directed by Tom Hooper, the story begins with a narrator speaking of the magic to be had by “all but one.” We meet a young girl sledging with her friends, who then notices a […]
Nike Amplifies The Post-Marathon Struggle In Its Powerful “Winning Isn’t Comfortable” Ad
After the Chicago Marathon taking place on Sunday, sportswear brand Nike, released a relatable, real and perfectly timed ad. Titled “Stairs”, the 30 second film shows a few individuals seen walking with a limp and holding their legs as they climb down stairs or try to sit on a chair. The ad illustrates the feeling […]
Omri Hurwitz: Tech Marketer, PR Strategist & Founder
In feature 020, we interviewed Omri Hurwitz, a Tech Marketer, PR Strategist and Founder of Omri Hurwitz Media. During our conversation, Omri shared how he got into marketing, why marketers should be building their personal brand, advice on launching a marketing campaign from a PR strategist point of view and so much more. 1. Can […]
John Mouratis: Founder
In feature 019, we spoke with John Mouratis, Founder of Storyflow, a UK-based video marketing company that loves to create engaging campaigns for innovative businesses. John shares with us his background from graduating with a Masters in Electrical and Computer Engineering to working with brands including Amazon Prime & HBO, Ralph Lauren, Reebok and TimeOut […]
Scott Browne: Head of Creative
In feature 008 of Creator Behind The Campaign, we spoke with Scott Browne, Head of Creative at Au Vodka. Scott shares with us what a typical day in the life as Head of Creative consists of, the inspiration and strategic brief behind planning Au Vodka’s Bubblegum ‘Pop Me’ Poster Activation, the challenges he’s faced in the […]