Pete Davidson named Reformation’s ‘Official Boyfriend’ this Valentine’s Day
This week, sustainable fashion brand Reformation named Pete Davidson as their ‘Official Boyfriend’ and face of their Valentine’s Day Campaign. Davidson is known for the roster of women he’s dated, including Ariana Grande, Kim Kardashian and Kaia Gerber, and is the internet’s favourite ex-boyfriend. So, who better than to represent a Valentines Day collection? The […]
Burberry’s New Campaign Draws Inspiration from Classic London Rom-Coms
Burberry has always been synonymous with British elegance, but its latest campaign, It’s Always Burberry Weather: London in Love, feels like a return to form. Inspired by beloved late ’90s and early 2000s British rom-coms like Love Actually and The Holiday, the campaign blends fashion, film, and nostalgia into a love letter to London. Timed just 48 hours before […]
All Aboard: Blank Street Brought the Magic to Edinburgh’s Daily Commute with an Immersive Tram Stop Pop-Up
Last weekend, Edinburgh commuters experienced something truly special as Blank Street brought its immersive tram stop pop-up to the heart of the city. Merging Edinburgh’s rich tram history with a touch of nostalgia, the popular coffee chain made its debut in Scotland in a way that no one would forget. To celebrate its expansion, Blank Street transformed […]
Bella Hadid, Harris Dickinson, and Andy Murray Are the Talent Shaping Latest Brand Collaborations
From Bella Hadid’s Y2K-inspired Miss Sixty SS25 campaign to Sol Campbell’s Google Pixel ad, talent collaborations are redefining culture. Harris Dickinson brings edgy sophistication to Prada, while Lisa of BLACKPINK stuns in Louis Vuitton’s luxury campaign ahead of her White Lotus debut. Andy Murray adds humour to Uber Eats Australia, highlighting convenience with a cheeky […]
McDonald’s Australia Reunites Its Original Characters ‘Down Under’ in a New Campaign
McDonald’s Australia and DDB Sydney have revived four iconic McDonaldland characters—Birdie, Hamburglar, Officer Big Mac, and Grimace, for the new summer campaign, ‘Squad Down Under.’ Centered on the ‘Macca’s run?’ summer platform, the campaign features 60, 30, 15, and 6-second ads airing on TV, online, and social media. It promotes a limited-time ‘Squad Down Under Bundle for 4’ meal, including […]
The Powerful Partnerships That Are Redefining Creativity and Culture
Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fuelling today’s culture. This segment is dedicated to those shaping the future – join us, as we […]
In Collaboration With System1, Watch All The Christmas Adverts 2024
Oh Christmas Tree, Oh Christmas Tree: Unwrapping Ad Insights from A to Z. Get ready to dive into a festive A-Z of outstanding holiday ad campaigns from around the globe! We’re spotlighting brands whose campaigns have achieved a 4.0-Star Rating or higher—placing them above the Christmas average and in the top 6% of ads in […]
These Powerful Partnerships Are Shaping the Future of Culture
Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fueling today’s culture. This segment is dedicated to those shaping the future – join us, as we […]
An Insight into the Art and Strategy Behind Collaborations who are Redefining the Cultural Landscape
Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fueling today’s culture. This segment is dedicated to those shaping the future – join us, as we […]
How Macy’s Thanksgiving Parade Has Become a Marketing Phenomenon
Few events in American culture are as iconic and enduring as the Macy’s Thanksgiving Day Parade. Marking the 98th annual year, this larger-than-life celebration has become synonymous with the holiday season, drawing millions of spectators both in person and on screens across the globe. Featuring 22 big balloons, 34 fabulous floats, seven wheeled “balloonicles and Santa’s […]