In 2010, at just 17 years old, Conna Walker founded House of Celeb Boutique to create empowering designs for confident women. Borrowing £3,000 from her Father
In the ever-evolving fitness landscape, community-driven brand Gymshark continues to strengthen its presence with the next phase of its ‘We Do Gym’ campaign. First launched
With waitlists surpassing one million and a direct-to-consumer model driving over $100 million in revenue, rhode has scaled at a meteoric pace since its 2022
Cult British Lingerie brand Lounge has stepped into the clothing space, launching their “The Debut” Collection. In an exclusive interview with Melaine Marsden, the Co-Founder
In Feature 027 of Conversations Behind The Campaign, we sat down with Melanie Marsden, Co-Founder and Chief Brand Officer of Lounge. Founded in 2016, Lounge
In Feature 026 of Conversations Behind The Campaign, we spoke with Erin Deering, a successful marketer whose career began on the retail shop floor, where
In a groundbreaking collaboration, Deliveroo and Humantra have introduced the UAE’s first-ever drinkable billboard at City Walk, Dubai. This innovative campaign celebrates the launch of Humantra’s limited-edition Ramadan Apricot-flavoured electrolyte, designed
British Fashion House, PrettyLittleThing (PLT) enters a new era under the leadership of CEO and Founder Umar Kamani. In an exclusive interview with Kamani, we
Celebrity-loved accessories brand Heaven Mayhem has stepped into the eyewear market, debuting the launch of four ‘It-girl’ styles. In an exclusive interview with Pia Mance,
In Feature 025 of Conversations Behind The Campaign, we interviewed Marly Kos. As one of Summer Friday’s first four hires, Marly has grown with the
