In feature 044 of Conversations Behind The Campaign, we sat down with Lucas Yiu, TikTok Strategist and Creative Consultant. After beginning his career in marketing
In a bid to create experiential activations aimed at Gen Z, streaming service Spotify and fashion brand Coach announced a new global cultural partnership at
Since 2021, the global brewer AB InBev has been most notable for the creativity behind beer brands such as Budweiser, Corona, and Stella Artois, pursuing
In feature 043 of Conversations Behind The Campaign, we sat down with Aila Morin, the Founding Chief Marketing Officer behind beauty brand Merit. Since its launch
With less than a week to go until the annual festival of creativity, Cannes Lions has named former Procter and Gamble Global Marketing Officer Jim
As we move closer to the annual Cannes Lions International Festival of Creativity, where the French Riviera becomes the centre of the global marketing industry,
British heritage brand Burberry has released its latest Autumn football-inspired campaign, “A Good Sport,” capturing the emotional chaos, humour, and community of football culture in
As we draw closer to the 73rd Cannes Lions Festival of Creativity, the festival has announced Apple’s Senior Vice President of Services and Health, Eddy
What goes together better than the world of fine jewellery and tennis? Fine jewellery brand Kinn Studio and heritage tennis brand Prince are answering that
Spotify is celebrating its 20th anniversary by leaning into nostalgia with “Spotify 20: Your Party of the Years.” Since its launch 20 years ago, Spotify
