Rhode and Matilda Djerf Collaborate for a Festive Holiday Launch: Introducing the Shimmery Peppermint Peptide Lip Treatment
Rhode, the beauty and skin brand by internet it girl, Hailey Beiber has partnered with influencer and entrepreneur Matilda Djerf to bring a touch of holiday magic to their lineup. This season, the brand has unveiled a limited-edition product that marks a first for Rhode: a shimmery version of their cult-favourite Peptide Lip Treatment. The […]
An Insight into the Art and Strategy Behind Collaborations who are Redefining the Cultural Landscape
Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fueling today’s culture. This segment is dedicated to those shaping the future – join us, as we […]
How Macy’s Thanksgiving Parade Has Become a Marketing Phenomenon
Few events in American culture are as iconic and enduring as the Macy’s Thanksgiving Day Parade. Marking the 98th annual year, this larger-than-life celebration has become synonymous with the holiday season, drawing millions of spectators both in person and on screens across the globe. Featuring 22 big balloons, 34 fabulous floats, seven wheeled “balloonicles and Santa’s […]
Amazon Music and Wieden+Kennedy Transform Travel with a Thrilling New Audio Experience
Wieden+Kennedy Amsterdam and Amazon Music have launched a fresh brand campaign that reimagines how we enjoy audio on the move. Timed perfectly for the holiday travel season, the campaign highlights Amazon Music Unlimited’s newest feature: one free Audible audiobook per month for subscribers in the US, UK, and Canada. This feature transforms mundane commutes into […]
An Interview with Seen Present’s Marketing Manager, Sarah Showler
In feature 022 of Conversations Behind The Campaign, we interviewed Sarah Showler, Marketing Manager at Seen Presents. In our interview, Sarah shares with us her journey into marketing, how to measure the success of a brand activation, the changes in consumer behaviour around pop up events, brand activations and experiential marketing, how she feels AI […]
How Wicked’s Marketing Campaign Was Gravity-Defying
In 2003, Wicked made its Broadway debut in New York City, drawing inspiration from Gregory Maguire’s 1995 novel Wicked and the classic 1939 film The Wizard of Oz. Over the years, the musical has become a cultural phenomenon, securing its place as the tenth longest-running Broadway production and surpassing $1 billion in earnings by 2016. Fast forward 21 years, and […]
Holiday Edition: The Partnerships Shaping the Future of Culture
Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fueling today’s culture. This segment is dedicated to those shaping the future – join us, as we […]
A Round Up of the Powerful Partnerships Shaping Tomorrow’s Culture
Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fueling today’s culture. This segment is dedicated to those shaping the future – join us, as we […]
Spotify’s Culture Next Report 2024: How Gen Z is Turning Up the Volume on Connection and Creativity
Spotify has released its sixth annual Culture Next report, allowing advertisers an all-access window into Gen Z’s minds enabling them to connect with their consumers on an even deeper level. The Music streaming platform’s annual exploration gives insight into how Gen Z is reshaping culture, audio trends, and brand interactions through the way they stream. […]
The Celebrity Brand Takeover: Why It’s Unstoppable
Celebrity brands are everywhere. From beauty and wellness to alcohol, it seems celebrities have tapped into nearly every product category, making brand launches a rite of passage for those in the spotlight. It all began with allusive collaborations between celebrities and iconic brands – think Adidas x Kanye West and Serena Williams x Nike. The […]