Pete Davidson named Reformation’s ‘Official Boyfriend’ this Valentine’s Day

This week, sustainable fashion brand Reformation named Pete Davidson as their ‘Official Boyfriend’ and face of their Valentine’s Day Campaign.  Davidson is known for the roster of women he’s dated, including Ariana Grande, Kim Kardashian and Kaia Gerber, and is the internet’s favourite ex-boyfriend. So, who better than to represent a Valentines Day collection? The […]

Burberry’s New Campaign Draws Inspiration from Classic London Rom-Coms

Burberry has always been synonymous with British elegance, but its latest campaign, It’s Always Burberry Weather: London in Love, feels like a return to form. Inspired by beloved late ’90s and early 2000s British rom-coms like Love Actually and The Holiday, the campaign blends fashion, film, and nostalgia into a love letter to London. Timed just 48 hours before […]

The Most Common 2025 Super Bowl Commercial Themes, Trends and Insights

The Super Bowl isn’t just for football fans, it’s a prime stage for showcasing creative, bold, and unforgettable commercials. This year, brands used diverse themes and strategies to create 2025’s must-see Super Bowl ad. Nostalgia Many brands tapped into viewers’ memories of the past bringing back beloved characters, iconic scenes, and cultural references. By blending […]

How Burberry, Rhode, and Gymshark Are Pioneering the Cultural Landscape of 2025

From Tate McRae’s step into the skincare world with Rhode to Burberry’s bold social campaign ‘Portraits’, talent and creator collaborations are redefining the cultural landscape. Gymshark’s inclusive partnership with Leana Deeb and Jacquemus’ storytelling moment with Apple highlight how vulnerability, creativity, and connection can be powerful drivers of growth. Welcome to Culture Talk by MYTHOSMKRS—your […]

The Best Teasers Brands Have Released Ahead Of The Big Game

The Super Bowl is one of the most-watched events on American television, drawing in 123 million viewers worldwide last year. Now a marketing powerhouse, the event provides brands with an unparalleled platform to premiere their highly anticipated commercials. With 30-second spots costing $7 million, brands are maximising campaign exposure and building anticipation in the lead-up […]

Bella Hadid, Harris Dickinson, and Andy Murray Are the Talent Shaping Latest Brand Collaborations

From Bella Hadid’s Y2K-inspired Miss Sixty SS25 campaign to Sol Campbell’s Google Pixel ad, talent collaborations are redefining culture. Harris Dickinson brings edgy sophistication to Prada, while Lisa of BLACKPINK stuns in Louis Vuitton’s luxury campaign ahead of her White Lotus debut. Andy Murray adds humour to Uber Eats Australia, highlighting convenience with a cheeky […]

The TikTok Ban: How It’s Reshaping Marketing

TikTok went dark today for its 170 million users across the United States.  This comes after a Supreme Court ruling declared the app, owned by Chinese parent company ByteDance, is a national security risk due to its ties with the Chinese government.  For the app to be reinstated – a move supported by President Trump […]

McDonald’s Australia Reunites Its Original Characters ‘Down Under’ in a New Campaign

McDonald’s Australia and DDB Sydney have revived four iconic McDonaldland characters—Birdie, Hamburglar, Officer Big Mac, and Grimace, for the new summer campaign, ‘Squad Down Under.’ Centered on the ‘Macca’s run?’ summer platform, the campaign features 60, 30, 15, and 6-second ads airing on TV, online, and social media. It promotes a limited-time ‘Squad Down Under Bundle for 4’ meal, including […]

An Interview with Heaven Mayhem’s Brand Manager, Yvette De Pauw

In Feature 024 of Conversations Behind The Campaign, we interviewed Yvette De Pauw, who began her career at Richemont, a renowned luxury goods company, and has since become a Brand Manager at Heaven Mayhem.  Heaven Mayhem, a Los Angeles-based brand, offers vintage-inspired jewellery for the modern women. Seen on the likes of Rosie Huntington-Whiteley, Hailey […]