In Feature 045 of ‘Conversations Behind The Campaign,’ we sat down with Daniel Sachon, a director and photographer whose work spans fashion, film and advertising.
Global activewear brand Gymshark has expanded its Athlete program to its first-ever celebrity ambassador: three-time Grammy winner, rapper and entrepreneur Megan Thee Stallion. The star
Paris is more than a fashion capital for brands; it’s a city where brands come to establish a point of view, gain creative inspiration, and
Today, marking its 50th year, the London-based fashion brand founded in 1976, Whistles, unveils an entire rebrand, introducing a new product design direction for its
In feature 044 of Conversations Behind The Campaign, we sat down with Lucas Yiu, TikTok Strategist and Creative Consultant. After beginning his career in marketing
In a bid to create experiential activations aimed at Gen Z, streaming service Spotify and fashion brand Coach announced a new global cultural partnership at
Since 2021, the global brewer AB InBev has been most notable for the creativity behind beer brands such as Budweiser, Corona, and Stella Artois, pursuing
In feature 043 of Conversations Behind The Campaign, we sat down with Aila Morin, the Founding Chief Marketing Officer behind beauty brand Merit. Since its launch
With less than a week to go until the annual festival of creativity, Cannes Lions has named former Procter and Gamble Global Marketing Officer Jim
As we move closer to the annual Cannes Lions International Festival of Creativity, where the French Riviera becomes the centre of the global marketing industry,
