Andrew Tindall: Global Creative & Media Partnerships Director
In feature 018, we spoke with Andrew Tindall, Global Creative & Media Partnerships Director at System1, a creative effectiveness platform. From med school to marketing, Andrew shares with us how he began his career in the creative industry, his favourite ad he’s tested and why it’s impactful, what trends or consistent findings he notices in ads […]
Oana Leonte: Head of Marketing
In feature 017 we spoke with Oana Leonte, who began her career as an intern at Walt Disney. Since then, she has progressed through the creative and marketing industry to become Head of Marketing for Puma Accessories. Over her 9 years working with PUMA, Oana has worked on a variety of things: from working with […]
Barbie Movie: How the multi-million dollar campaign brought Barbie back to life
The Barbie brand has strategically been brought back to life with an incredible marketing campaign which all started in July 2022… After facing significant criticism for promoting unrealistic body standards, becoming outdated and experiencing a decline in annual net sales between 2013 and 2018, Mattel, who owns Barbie, needed to refocus on their purpose… Why […]
Elfried Samba: CEO & Co-Founder
In feature 015, we sat down with Elfried Samba, to learn about his journey from humble beginnings to becoming Head of Social at Gymshark and now Co-Founder & CEO at Butterfly 3ffect and Chief Community Officer at Ioconic. Elfried shares with us his thoughts on LinkedIn as a creator platform and the importance of content on […]
Jess Fitzpatrick: Media Buyer
In feature 014 we had a chat with Jess Fitzpatrick, Senior Media Trader at Buyers & Sellers Media who is the creator responsible for out of home advertising! This includes buying media trading on traditional and digital billboards as well as DigiVans, that you see offline. Jess shares with us her career throughout marketing and […]
Jo Bird: Creative Lead
As today is International Women’s Day, it was an honour to have spoken to our latest Creator Behind The Campaign who shows empowerment, resilience, confidence and inspiration within the marketing industry. In feature 013, we had a chat with Jo Bird, Creative Lead at Lounge Underwear who shares with us her career journey; how she […]
Adam Probert: CEO & Co-Founder
In feature 012 we sat down with Adam Probert, Co-Founder and CEO of AXJ Media, a Hospitality Marketing Agency specialising in Content Production, Influencer Marketing and Social Media Management. Adam shares with us how he found his passion for Social Media through creating his own experience, how brands need to be a creative and entertainment […]
Lee Bofkin: CEO & Co-Founder
In feature 010 we spoke with Lee Bofkin, Co-Founder and CEO of Global Street Art Agency, whose mission is to “Live in Painted Cities”. Lee and his team have brought this to life through hand-paint advertising campaigns with brands, working with developers on public murals, large scale mural festivals, interiors, community projects “Arts for Estates” and so much more. […]
Scott Browne: Head of Creative
In feature 008 of Creator Behind The Campaign, we spoke with Scott Browne, Head of Creative at Au Vodka. Scott shares with us what a typical day in the life as Head of Creative consists of, the inspiration and strategic brief behind planning Au Vodka’s Bubblegum ‘Pop Me’ Poster Activation, the challenges he’s faced in the […]
Anthony Smith: Trailer Editor
In feature 007 of Creator Behind The Campaign we sat down with Anthony Smith, the Trailer Editor for Europe’s biggest podcast: The Diary Of A CEO. Anthony shares his career journey from working with some of the biggest brands and film franchises in the world to now, one of the biggest podcasts in the world. […]