SOREL Steps Forward into a New Era
Niamh Doyle
October 7, 2025
This fall season, SOREL is rewriting its own legend. With the launch of their latest campaign, For Bold Steps, a poetic global campaign for Fall/Winter
This fall season, SOREL is rewriting its own legend. With the launch of their latest campaign, For Bold Steps, a poetic global campaign for Fall/Winter
In Feature 037 of Conversations Behind The Campaign, we sat down with the founders behind Phia, the AI-powered shopping agent redefining fashion tech. Founded by
Maybelline New York is reinventing a major cultural moment with the return of its iconic jingle, “Maybe it’s Maybelline”, reimagined and brought to life by
Don and Doris Fisher opened the very first Gap at 1950 Ocean Avenue in San Francisco, 1969, selling just men’s Levi’s jeans and record tapes.
This London Fashion Week, British heritage brand Barbour is weaving its story into the fabric of London Fashion Week with a unique exhibition pop-up on
Chase Sapphire Reserve is taking a huge leap into the fashion and pop culture world with its newest campaign starring none other than Rhode Beauty’s
Lucchese Bootmaker is leaning into its heritage with the launch of The Code Collection, a fall line that reframes cowboy culture for the modern luxury consumer.
It’s Fashion’s most exciting week, and the streets of New York are buzzing with fashion industry creatives, press, and trendsetters all anticipating one of the
Fourteen years ago, Amber Venz Box set out to solve a problem she experienced firsthand as a fashion blogger: how to turn influence into income.
Many of today’s most talked-about brands are cashing in on society’s desire for the past. An era that didn’t orbit around technology, algorithms, and the