The Celebrity Brand Takeover: Why It’s Unstoppable
Celebrity brands are everywhere. From beauty and wellness to alcohol, it seems celebrities have tapped into nearly every product category, making brand launches a rite of passage for those in the spotlight. It all began with allusive collaborations between celebrities and iconic brands – think Adidas x Kanye West and Serena Williams x Nike. The […]
A Tale of Triumph; How Odd Muse Transformed Luxury Fashion Marketing
If you haven’t heard of Odd Muse before, this is your sign to get them on your radar. Pitched as a luxury, slow-fashion womenswear brand founded by Aimee Smale in 2020, their approach to marketing has been the foundation of their success. Aimee Smale has always positioned herself as the face of her brand, and […]
Exploring the Powerful Partnerships Shaping Tomorrow’s Culture
Introducing Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the alliances fueling today’s culture. This segment is dedicated to those shaping the future – join us, as […]
Festive Creativity: Watch All The Christmas Adverts of 2024
It’s the most wonderful time of the year as the advertising industry brings out the festive cheer with their Christmas campaigns. In this blog, Because of Marketing has unwrapped 2024’s Christmas adverts so you can read and watch all of your festive favourites in one place. Aldi’s Christmas advert sees Kevin the Carrot return to […]
Sainsbury’s Goes BIG This Christmas With Roald Dahl Inspired Story
The festive season is here as Sainsbury’s are the first UK supermarket to release their Christmas advert. Inspired by Roald Dahl’s timeless and cherished story, the holiday advert features the beloved Big Friendly Giant (BFG) alongside Sainsbury’s colleagues as they take viewers on a whimsical culinary adventure. The magical advert begins with a mesmerising shot […]
Spooktacular Sensations: The Best Brand Campaigns Haunting Halloween 2024
Spooky season is well and truly underway as brands flood shelves and screens with frightening festivities. From scary seasonal packaging to creepy campaigns, Halloween 2024 has already been capturing consumer interest and enhancing brand relevance. Here’s the latest campaigns so far: Fanta x Beetlejuice Collaboration In collaboration with Warner Bros for the highly anticipated Beetlejuice […]
Nike Amplifies The Post-Marathon Struggle In Its Powerful “Winning Isn’t Comfortable” Ad
After the Chicago Marathon taking place on Sunday, sportswear brand Nike, released a relatable, real and perfectly timed ad. Titled “Stairs”, the 30 second film shows a few individuals seen walking with a limp and holding their legs as they climb down stairs or try to sit on a chair. The ad illustrates the feeling […]
Stabilo Boss partners with Dolce & Gabbana on fashion-inspired highlighters
In an exciting fusion of fashion and functionality, stationery giant Stabilo Boss has partnered with renowned fashion house Dolce & Gabbana to launch a limited-edition collection of highlighters. This unique collaboration brings high fashion to the everyday workspace, transforming a standard office supply into a stylish accessory. Last week, the Dolce & Gabbana launched a […]
Culture Talk: Creators Leading the Conversation
Amelia Dimoldenberg celebrated 10 years of her YouTube show ‘Chicken Shop Date’ by inviting back her first ever guest, British rapper Ghetts. In today’s dynamic content landscape, creators have evolved far beyond their digital origins. Once known as influencers, they are now shaping culture itself, becoming mainstream voices in entertainment, fashion, media, and more. Their […]
ASICS’ World Mental Health Day Campaign encourages you to move your mind
Scottish actor and Succession star Brian Cox, known for his fiery roles, tackles Workplace Mental Health in Partnership with ASICS. He takes on the part of the “world’s scariest boss” in ASICS’ World Mental Health Day campaign. In the 1-minute video, Cox is seen seated at an imposing wooden desk, sharing data that highlights the risks to […]