McDonald’s Australia and DDB Sydney have revived four iconic McDonaldland characters—Birdie, Hamburglar, Officer Big Mac, and Grimace, for the new summer campaign, ‘Squad Down Under.’ Centered
In Feature 024 of Conversations Behind The Campaign, we interviewed Yvette De Pauw, who began her career at Richemont, a renowned luxury goods company, and
Discover how brand, talent and creator partnerships like Amelia Dimoldenberg x Bumble, Sabrina Carpenter x Dunkin’, and Loewe x On are driving culture forward in
Cadbury is continuing its partnership with Alzheimer’s Research UK in 2025. Created with Cadbury’s agency, VCCP, the campaign titled “Memory” continues Cadbury’s mission to inspire
Kendall Jenner is arguably one of the biggest influences and inspirations for those buying into the ‘Clean Girl Aesthetic’, so who better for Adanola to
Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs
In feature 023 of Conversations Behind The Campaign we interviewed Molly-Slater Davison who started her marketing career at Nestlé and has now grown to Senior
Oh Christmas Tree, Oh Christmas Tree: Unwrapping Ad Insights from A to Z. Get ready to dive into a festive A-Z of outstanding holiday ad
Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs
Rhode, the beauty and skin brand by internet it girl, Hailey Beiber has partnered with influencer and entrepreneur Matilda Djerf to bring a touch of
