
How Wicked’s Marketing Campaign Was Gravity-Defying
In 2003, Wicked made its Broadway debut in New York City, drawing inspiration from Gregory Maguire’s 1995 novel Wicked and the classic 1939 film The Wizard of Oz. Over the

In 2003, Wicked made its Broadway debut in New York City, drawing inspiration from Gregory Maguire’s 1995 novel Wicked and the classic 1939 film The Wizard of Oz. Over the

Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs

Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs

Spotify has released its sixth annual Culture Next report, allowing advertisers an all-access window into Gen Z’s minds enabling them to connect with their consumers

Celebrity brands are everywhere. From beauty and wellness to alcohol, it seems celebrities have tapped into nearly every product category, making brand launches a rite

If you haven’t heard of Odd Muse before, this is your sign to get them on your radar. Pitched as a luxury, slow-fashion womenswear brand

Introducing Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected

It’s the most wonderful time of the year as the advertising industry brings out the festive cheer with their Christmas campaigns. In this blog, Because

The festive season is here as Sainsbury’s are the first UK supermarket to release their Christmas advert. Inspired by Roald Dahl’s timeless and cherished story,

Spooky season is well and truly underway as brands flood shelves and screens with frightening festivities. From scary seasonal packaging to creepy campaigns, Halloween 2024