Dunkin Release The Next Big Thing Since Therapy
This May, Dunkin’ is bringing the spotlight with crave-worthy flavours, unbeatable value and a celebrity-filled campaign that redefines what it means to be a snack. To promote its $6 Meal Deal, America’s favourite coffee and donut chain is turning everyday Dunkin’ runs into leading-role moments. The campaign features a charming cast of Hollywood stars including […]
What AI Means For Marketing
As AI tools like ChatGPT become increasingly accessible, popular, and sophisticated, they are rapidly transforming the way individuals and businesses approach productivity and output. While these advancements offer immense opportunities to streamline workflows and enhance creativity, they also raise important questions about the future of work. In marketing, AI has already found its footing in […]
An Interview with Kathleen Braine, CMO of 818 Tequila and Sprinter Vodka
In feature 028 of Conversations Behind The Campaign, we sit down with Kathleen Braine, Chief Marketing Officer of 818 Tequila and Sprinter Vodka. With over 15 years in marketing, Kathleen has worked with powerhouse brands like Samsung, Crayola, MTV, Anheuser-Busch, and now leads marketing for 818 Tequila and Sprinter Vodka Soda. Sprinter Vodka, founded by […]
The Rise of TradeTok: How TikTok Is Rewiring Global Commerce
What’s going on with TikTok right now? The algorithm is serving something new — and kind of revolutionary. A crash course in global supply chains. A wave of Chinese factory workers and manufacturers is taking over TikTok, pulling back the curtain on production in real time. From “Hermès purses and Lululemon yoga pants” to behind-the-scenes […]
Barbie Introduces LeBron James Doll, Celebrating the Brand’s First Kenbassador
On April 9th, Mattel announced its introducing a LeBron James Barbie doll, marking the first time a professional athlete is honoured as a “Kenbassador.” Barbie is teaming up with the LeBron James Family Foundation to release the first Ken® doll of a professional athlete, LeBron James, to recognise his positive impact on culture, style, and […]
Robert Irwin Stars in New Bonds Underwear Campaign
Bonds is turning heads with its latest campaign, “Made for Down Under,” featuring two of Australia’s rising stars: wildlife warrior Robert Irwin and music artist Tkay Maidza. The playful new campaign captures the spirit of the iconic Aussie underwear brand: cheeky, confident, and unapologetically bold. At just 21 years old, Robert Irwin, son of the late “Crocodile […]
Gymshark Expands ‘We Do Gym’ Campaign to Celebrate Every Gym-Goer
In the ever-evolving fitness landscape, community-driven brand Gymshark continues to strengthen its presence with the next phase of its ‘We Do Gym’ campaign. First launched last summer, the platform aimed to cement Gymshark’s position as a leading fitness brand. Now, it evolves beyond its weightlifting roots to embrace all gym experiences, making room for every […]
Marketing Case Study: How Rhode Became a Cult-Favourite Brand
With waitlists surpassing one million and a direct-to-consumer model driving over $100 million in revenue, rhode has scaled at a meteoric pace since its 2022 launch. Cutting through the noise of the crowded beauty market, the brand has transcended its celebrity origins, evolving beyond Hailey Bieber herself to become an ‘It’ brand. As rhode puts […]
Lounge Expands Into Clothing With Their “The Debut” Collection
Cult British Lingerie brand Lounge has stepped into the clothing space, launching their “The Debut” Collection. In an exclusive interview with Melaine Marsden, the Co-Founder & Chief Brand Officer, we explore the strategy behind their latest campaign, the brand’s expansion into new categories, and how Lounge has evolved over the past 10 years in business. […]
An Interview with Melanie Marsden, Co-Founder and Chief Brand Officer of Lounge
In Feature 027 of Conversations Behind The Campaign, we sat down with Melanie Marsden, Co-Founder and Chief Brand Officer of Lounge. Founded in 2016, Lounge is a British fashion brand specialising in contoured lingerie and elevated, fashion-forward collections.Through the power of influencer marketing, the brand rapidly expanded their reach, transforming from an initial £1,000 startup […]