The Best Teasers Brands Have Released Ahead Of The Big Game
The Super Bowl is one of the most-watched events on American television, drawing in 123 million viewers worldwide last year. Now a marketing powerhouse, the event provides brands with an unparalleled platform to premiere their highly anticipated commercials. With 30-second spots costing $7 million, brands are maximising campaign exposure and building anticipation in the lead-up […]
Bella Hadid, Harris Dickinson, and Andy Murray Are the Talent Shaping Latest Brand Collaborations
From Bella Hadid’s Y2K-inspired Miss Sixty SS25 campaign to Sol Campbell’s Google Pixel ad, talent collaborations are redefining culture. Harris Dickinson brings edgy sophistication to Prada, while Lisa of BLACKPINK stuns in Louis Vuitton’s luxury campaign ahead of her White Lotus debut. Andy Murray adds humour to Uber Eats Australia, highlighting convenience with a cheeky […]
The TikTok Ban: How It’s Reshaping Marketing
TikTok went dark today for its 170 million users across the United States. This comes after a Supreme Court ruling declared the app, owned by Chinese parent company ByteDance, is a national security risk due to its ties with the Chinese government. For the app to be reinstated – a move supported by President Trump […]
McDonald’s Australia Reunites Its Original Characters ‘Down Under’ in a New Campaign
McDonald’s Australia and DDB Sydney have revived four iconic McDonaldland characters—Birdie, Hamburglar, Officer Big Mac, and Grimace, for the new summer campaign, ‘Squad Down Under.’ Centered on the ‘Macca’s run?’ summer platform, the campaign features 60, 30, 15, and 6-second ads airing on TV, online, and social media. It promotes a limited-time ‘Squad Down Under Bundle for 4’ meal, including […]
An Interview with Heaven Mayhem’s Brand Manager, Yvette De Pauw
In Feature 024 of Conversations Behind The Campaign, we interviewed Yvette De Pauw, who began her career at Richemont, a renowned luxury goods company, and has since become a Brand Manager at Heaven Mayhem. Heaven Mayhem, a Los Angeles-based brand, offers vintage-inspired jewellery for the modern women. Seen on the likes of Rosie Huntington-Whiteley, Hailey […]
The Iconic Partnerships Shaping Culture in 2025
Discover how brand, talent and creator partnerships like Amelia Dimoldenberg x Bumble, Sabrina Carpenter x Dunkin’, and Loewe x On are driving culture forward in 2025. Culture Talk by MYTHOSMKRS explores collaborations blending authenticity, innovation, and storytelling to shape how brands connect with their audiences. Dive into the campaigns sparking conversations and defining cultural moments. […]
Cadbury and Alzheimer’s Research Continue Their Partnership With ‘Memory’ Film
Cadbury is continuing its partnership with Alzheimer’s Research UK in 2025. Created with Cadbury’s agency, VCCP, the campaign titled “Memory” continues Cadbury’s mission to inspire acts of generosity, showcasing how gifting chocolate can be a meaningful expression of kindness and connection. Launched on the 8th January 2025, the 60-second film tells the touching story of […]
Why The Clean Girl Aesthetic Is Here To Stay: Adanola x Kendall Jenner
Kendall Jenner is arguably one of the biggest influences and inspirations for those buying into the ‘Clean Girl Aesthetic’, so who better for Adanola to partner with for their latest collection. Having launched at 7pm GMT on Wednesday 8th January, the brand is starting 2025 in the best way with a landmark partnership that make […]
The Powerful Partnerships That Are Redefining Creativity and Culture
Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fuelling today’s culture. This segment is dedicated to those shaping the future – join us, as we […]
An Interview with Sipsmith’s Senior Brand Manager, Molly-Slater Davison
In feature 023 of Conversations Behind The Campaign we interviewed Molly-Slater Davison who started her marketing career at Nestlé and has now grown to Senior Brand Manager at Sipsmith and Founder of her own community, These Girls Run. In our interview, Molly goes on to share how she got into marketing, the idea behind The […]