Spooktacular Sensations: The Best Brand Campaigns Haunting Halloween 2024
Spooky season is well and truly underway as brands flood shelves and screens with frightening festivities. From scary seasonal packaging to creepy campaigns, Halloween 2024 has already been capturing consumer interest and enhancing brand relevance. Here’s the latest campaigns so far: Fanta x Beetlejuice Collaboration In collaboration with Warner Bros for the highly anticipated Beetlejuice […]
Pringles Shares QR Code On Mr P’s Moustache To Raise Awareness Around Men’s Mental Health
For the fourth year, Pringles U.K and Men’s Mental Health Charity, Movember have partnered to raise awareness and get people talking around mental health, suicide, prostate cancer and testicular cancer. For the second time, the Movember partnership is displayed on Pringles tubes as Mr P’s iconic moustache has been transformed into a QR code. Once […]
Nike Amplifies The Post-Marathon Struggle In Its Powerful “Winning Isn’t Comfortable” Ad
After the Chicago Marathon taking place on Sunday, sportswear brand Nike, released a relatable, real and perfectly timed ad. Titled “Stairs”, the 30 second film shows a few individuals seen walking with a limp and holding their legs as they climb down stairs or try to sit on a chair. The ad illustrates the feeling […]
Work.Life Challenge Pitfalls of Office Life in Edgy New Campaign
Disruptive flexible workspace brand, Work.Life, is gearing up to launch it’s latest out-of-home advertising campaign, poking fun at corporate culture. This campaign came off the back of a post-Covid survey around how personal well-being has declined in the UK with over 4 in 10 adults reporting low levels of happiness. Work.Life’s mission is to “make […]
Parkrun’s latest campaign for World Mental Health Day is just what the doctor ordered
The 20-year-old non profit organisation shared creative social and out of home assets showcasing parkrun as a prescribed activity for patients. The campaign was inspired by the Royal College of General Practitioners who highlighted a run outdoors can help treat anxiety and depression. Parkrun began at Bushy Park in London in 2004 by a few […]
Burberry’s Homage to Classic British Weather With New Outerwear Campaign
As the summer months have come to a close and we step into the cold and wet autumnal months, Burberry has released their recent outerwear campaign. The campaign has returned to its roots, championing one of its archival slogans “It’s Always Burberry Weather”, as a nod to British heritage and traditional British weather. The campaign […]
Grace Beverley Fuels Founders In New Collaboration With The Salad Project
Earlier this week, entrepreneur Grace Beverley collaborated with The Salad Project on a plant based GOAT salad bowl. After emailing several times requesting for a vegan version of the GOAT salad bowl, the brand decided to collaborate with the entrepreneur to help fuel founders. According to the brand’s website, the Grace Beverley bowl is “designed […]
Fashion Fans Frenzy at Gap Revival with Cult Gaia Collaboration
Just when you thought Gap was a distant memory of early 2010s fashion, the brand has responded with a highly anticipated collaboration with fashion favourite Cult Gaia. Gap, renowned for its laid-back American basics, and Cult Gaia known for its statement luxury pieces have created a collection that elevates Gap’s everyday staples with Cult Gaia’s […]
An interview with Cadbury Brand Manager, Connor Gould
In feature 021 of Conversations Behind The Campaign, we interviewed Connor Gould, Brand Manager at Cadbury, who went from being a Sales Graduate to Brand Manager and was part of Cadbury’s Yours For 200 Years Campaign. In our interview, Connor discusses the Yours For 200 Years campaign that began back in 2022 when the team […]
Wendy’s $1 Frosty Deal takes advantage of McDonald’s broken McFlurry machines
In a bold and clever marketing move, Wendy’s has capitalized on a long-standing frustration among McDonald’s customers—its frequently broken McFlurry machines. By teaming up with McBroken.com, a website dedicated to tracking McDonald’s ice cream machine outages across the country, Wendy’s has turned a common consumer pain point into an opportunity. According to the creators of […]