An interview with Cadbury Brand Manager, Connor Gould
In feature 021 of Conversations Behind The Campaign, we interviewed Connor Gould, Brand Manager at Cadbury, who went from being a Sales Graduate to Brand Manager and was part of Cadbury’s Yours For 200 Years Campaign. In our interview, Connor discusses the Yours For 200 Years campaign that began back in 2022 when the team […]
Wendy’s $1 Frosty Deal takes advantage of McDonald’s broken McFlurry machines
In a bold and clever marketing move, Wendy’s has capitalized on a long-standing frustration among McDonald’s customers—its frequently broken McFlurry machines. By teaming up with McBroken.com, a website dedicated to tracking McDonald’s ice cream machine outages across the country, Wendy’s has turned a common consumer pain point into an opportunity. According to the creators of […]
Pizza Hut will print your résumé on their box to help you secure a job
Who could forget about a résumé when it is delivered as a delicious pizza? That’s the concept behind Pizza Hut’s “ResZAmes” campaign. The brand will print your résumé on a pizza box, complete with a medium cheese pizza inside, and deliver it to potential employers. The aim is to help you stand out from other […]
Peachy Den and Olivia Neills channel their Inner Andy Sachs for new campaign
Peachy Den has partnered with internet it-girl Olivia Neill to debut its Fall/Winter 2024 campaign. Drawing inspiration from the cult classic The Devil Wears Prada, Neill brings her unique flair to the iconic chaotic New York City scene — hint, the one with the skirts… The campaign titled “Peachy for London” continues Peachy’s legacy of empowerment […]
Cornetto unwraps summer season with hand-crafted campaign
Developed by LOLA MullenLowe Madrid and produced by PICT, the campaign creatively combined the iconic Cornetto wrapper with classic summer symbols—surfers, boats, waves, pool inflatables, beach umbrellas, and more. These elements were artistically blended with the wrapper to create a visually striking, handcrafted collage. The craftsmanship of the posters captures the joyful essence of summer. […]
Spotify launch ‘Connected By Spotify’ in Australia and New Zealand
The campaign highlights the connection Spotify holds in the hearts and minds of Australians and Kiwis, regardless of age or generation. The tagline “Find your daylist. Only on Spotify.” reinforces that Spotify provides playlists tailored to individual preferences and daily routines. The ad effectively captures the flexibility and personalisation of Spotify’s music streaming service. The […]
KitKat’s latest campaign wants you to Break Better
Global confectionery brand KitKat owned by Nestlé, launches new “Break Better” campaign to remind people to take a break. Created with agency VML, the 30 second film, which is set to the iconic Queen anthem “I want To Break Free”, tells the story of an overwhelmed office worker who leaves his desk to go outside for […]
Fanta Launch Global Partnership With Warner Bros. Pictures
Fanta® and Warner Bros. Pictures are excited to announce a global partnership ahead of the release of the highly anticipated movie Beetlejuice Beetlejuice – debuting in cinemas on September 6 th, 2024. Manifesting the spirit of the mischievous demon, Fanta® and Warner Bros. Pictures are coming together to bring a taste of the Afterlife to […]
Burger King poke fun at their rival in playful billboard series
In a playful nod to the ongoing rivalry between fast-food giants, Burger King has launched a cheeky advertising campaign that subtly pokes fun at its competition. The series of billboards cleverly incorporates elements of McDonald’s branding, partially obscuring them with Burger King’s iconic packaging and slogans. In one ad, the word “Bigger” from a McDonald’s […]
Troye Sivan is the face of Gap’s Fall 2024 Campaign
Gap’s latest fall campaign, titled ‘Get Loose’ features pop star Troye Sivan and musician Thundercat, embracing 2000-inspired fashion. The campaign highlights Gap’s classic denim, tees, and hoodies with a nostalgic twist, reflecting the early 2000s style. The collaboration aims to connect with Gen Z by blending modern trends with iconic looks from the past. The celebrity-driven […]