An Interview With Harley Ilott, Head of Marketing UK at Snapchat
In Feature 030 of Conversations Behind the Campaign, we interview Harley Ilott, Head of UK Marketing at Snapchat. Snap Inc., the parent company of Snapchat, is an American technology company founded in 2011. With over 900 million monthly active users and ambitious plans to reach one billion, Snapchat continues to be at the forefront of […]
Dunkin Release The Next Big Thing Since Therapy
This May, Dunkin’ is bringing the spotlight with crave-worthy flavours, unbeatable value and a celebrity-filled campaign that redefines what it means to be a snack. To promote its $6 Meal Deal, America’s favourite coffee and donut chain is turning everyday Dunkin’ runs into leading-role moments. The campaign features a charming cast of Hollywood stars including […]
What AI Means For Marketing
As AI tools like ChatGPT become increasingly accessible, popular, and sophisticated, they are rapidly transforming the way individuals and businesses approach productivity and output. While these advancements offer immense opportunities to streamline workflows and enhance creativity, they also raise important questions about the future of work. In marketing, AI has already found its footing in […]
An Interview With Break. Archive’s Founder, Gabriel Rylka
In Feature 029 of Conversations Behind The Campaign, we sat down with Gabriel Rylka, the Founder behind Break. Archive. Having launched in 2021 when Gabriel was just 18, the luxury bag resale platform has set the standard for selling a meticulously curated selection of rare and coveted pieces. Now generating over £1 million in annual […]
An Interview with Kathleen Braine, CMO of 818 Tequila and Sprinter Vodka
In feature 028 of Conversations Behind The Campaign, we sit down with Kathleen Braine, Chief Marketing Officer of 818 Tequila and Sprinter Vodka. With over 15 years in marketing, Kathleen has worked with powerhouse brands like Samsung, Crayola, MTV, Anheuser-Busch, and now leads marketing for 818 Tequila and Sprinter Vodka Soda. Sprinter Vodka, founded by […]
Barbie Introduces LeBron James Doll, Celebrating the Brand’s First Kenbassador
On April 9th, Mattel announced its introducing a LeBron James Barbie doll, marking the first time a professional athlete is honoured as a “Kenbassador.” Barbie is teaming up with the LeBron James Family Foundation to release the first Ken® doll of a professional athlete, LeBron James, to recognise his positive impact on culture, style, and […]
Robert Irwin Stars in New Bonds Underwear Campaign
Bonds is turning heads with its latest campaign, “Made for Down Under,” featuring two of Australia’s rising stars: wildlife warrior Robert Irwin and music artist Tkay Maidza. The playful new campaign captures the spirit of the iconic Aussie underwear brand: cheeky, confident, and unapologetically bold. At just 21 years old, Robert Irwin, son of the late “Crocodile […]
House of CB’s Marketing Evolution: From Bandage Dresses to Cottagecore Chic
In 2010, at just 17 years old, Conna Walker founded House of Celeb Boutique to create empowering designs for confident women. Borrowing £3,000 from her Father to set up her business, it has now evolved into a multi-million-pound fashion empire with a global community of over 5 million. From the brand’s early days, House of CB […]
Gymshark Expands ‘We Do Gym’ Campaign to Celebrate Every Gym-Goer
In the ever-evolving fitness landscape, community-driven brand Gymshark continues to strengthen its presence with the next phase of its ‘We Do Gym’ campaign. First launched last summer, the platform aimed to cement Gymshark’s position as a leading fitness brand. Now, it evolves beyond its weightlifting roots to embrace all gym experiences, making room for every […]
Lounge Expands Into Clothing With Their “The Debut” Collection
Cult British Lingerie brand Lounge has stepped into the clothing space, launching their “The Debut” Collection. In an exclusive interview with Melaine Marsden, the Co-Founder & Chief Brand Officer, we explore the strategy behind their latest campaign, the brand’s expansion into new categories, and how Lounge has evolved over the past 10 years in business. […]