Barbie Movie: How the multi-million dollar campaign brought Barbie back to life
The Barbie brand has strategically been brought back to life with an incredible marketing campaign which all started in July 2022… After facing significant criticism for promoting unrealistic body standards, becoming outdated and experiencing a decline in annual net sales between 2013 and 2018, Mattel, who owns Barbie, needed to refocus on their purpose… Why […]
Rory McEntee: Brand & Marketing Director
In feature 016 we spoke with Rory McEntee to gain an insight into his marketing journey, working for brands such as McDonald’s, Heineken and Gatorade to his role as Brand and Marketing Director for the disruptive fitness chain, Gymbox. Rory shares with us his background in marketing, a typical day in his life along with […]
Elfried Samba: CEO & Co-Founder
In feature 015, we sat down with Elfried Samba, to learn about his journey from humble beginnings to becoming Head of Social at Gymshark and now Co-Founder & CEO at Butterfly 3ffect and Chief Community Officer at Ioconic. Elfried shares with us his thoughts on LinkedIn as a creator platform and the importance of content on […]
Scott Browne: Head of Creative
In feature 008 of Creator Behind The Campaign, we spoke with Scott Browne, Head of Creative at Au Vodka. Scott shares with us what a typical day in the life as Head of Creative consists of, the inspiration and strategic brief behind planning Au Vodka’s Bubblegum ‘Pop Me’ Poster Activation, the challenges he’s faced in the […]
Robert Hester: Marketing Director
In feature 001 of Creator Behind The Campaign, we speak to Robert Hester, cheesegeek’s Marketing Director. We hear about his role, tips on planning a successful marketing campaign, creative challenges and so much more… 1. Tell us about yourself, what is your current role(s) and what role(s) have you previously done in marketing? I’m cheesegeek’s […]