Barbie Introduces LeBron James Doll, Celebrating the Brand’s First Kenbassador
On April 9th, Mattel announced its introducing a LeBron James Barbie doll, marking the first time a professional athlete is honoured as a “Kenbassador.” Barbie is teaming up with the LeBron James Family Foundation to release the first Ken® doll of a professional athlete, LeBron James, to recognise his positive impact on culture, style, and […]
House of CB’s Marketing Evolution: From Bandage Dresses to Cottagecore Chic
In 2010, at just 17 years old, Conna Walker founded House of Celeb Boutique to create empowering designs for confident women. Borrowing £3,000 from her Father to set up her business, it has now evolved into a multi-million-pound fashion empire with a global community of over 5 million. From the brand’s early days, House of CB […]
Gymshark Expands ‘We Do Gym’ Campaign to Celebrate Every Gym-Goer
In the ever-evolving fitness landscape, community-driven brand Gymshark continues to strengthen its presence with the next phase of its ‘We Do Gym’ campaign. First launched last summer, the platform aimed to cement Gymshark’s position as a leading fitness brand. Now, it evolves beyond its weightlifting roots to embrace all gym experiences, making room for every […]
Marketing Case Study: How Rhode Became a Cult-Favourite Brand
With waitlists surpassing one million and a direct-to-consumer model driving over $100 million in revenue, rhode has scaled at a meteoric pace since its 2022 launch. Cutting through the noise of the crowded beauty market, the brand has transcended its celebrity origins, evolving beyond Hailey Bieber herself to become an ‘It’ brand. As rhode puts […]
Humantra and Deliveroo Unveil The UAE’s First Drinkable Billboard
In a groundbreaking collaboration, Deliveroo and Humantra have introduced the UAE’s first-ever drinkable billboard at City Walk, Dubai. This innovative campaign celebrates the launch of Humantra’s limited-edition Ramadan Apricot-flavoured electrolyte, designed to provide essential hydration during the holy month. The interactive billboard offered passersby a unique opportunity to sample the refreshing apricot-flavoured electrolyte, perfect for rehydration after a day of fasting. […]
PrettyLittleThing Undergo New Rebrand
British Fashion House, PrettyLittleThing (PLT) enters a new era under the leadership of CEO and Founder Umar Kamani. In an exclusive interview with Kamani, we learn about the new chapter of PLT – one which promises to redefine accessible luxury for a new generation. PLT was co-founded in 2012 by brothers, Umar and Adam Kamani. […]
Burberry’s New Campaign Draws Inspiration from Classic London Rom-Coms
Burberry has always been synonymous with British elegance, but its latest campaign, It’s Always Burberry Weather: London in Love, feels like a return to form. Inspired by beloved late ’90s and early 2000s British rom-coms like Love Actually and The Holiday, the campaign blends fashion, film, and nostalgia into a love letter to London. Timed just 48 hours before […]
All Aboard: Blank Street Brought the Magic to Edinburgh’s Daily Commute with an Immersive Tram Stop Pop-Up
Last weekend, Edinburgh commuters experienced something truly special as Blank Street brought its immersive tram stop pop-up to the heart of the city. Merging Edinburgh’s rich tram history with a touch of nostalgia, the popular coffee chain made its debut in Scotland in a way that no one would forget. To celebrate its expansion, Blank Street transformed […]
An Interview with Heaven Mayhem’s Brand Manager, Yvette De Pauw
In Feature 024 of Conversations Behind The Campaign, we interviewed Yvette De Pauw, who began her career at Richemont, a renowned luxury goods company, and has since become a Brand Manager at Heaven Mayhem. Heaven Mayhem, a Los Angeles-based brand, offers vintage-inspired jewellery for the modern women. Seen on the likes of Rosie Huntington-Whiteley, Hailey […]
In Collaboration With System1, Watch All The Christmas Adverts 2024
Oh Christmas Tree, Oh Christmas Tree: Unwrapping Ad Insights from A to Z. Get ready to dive into a festive A-Z of outstanding holiday ad campaigns from around the globe! We’re spotlighting brands whose campaigns have achieved a 4.0-Star Rating or higher—placing them above the Christmas average and in the top 6% of ads in […]