PrettyLittleThing Undergo New Rebrand
British Fashion House, PrettyLittleThing (PLT) enters a new era under the leadership of CEO and Founder Umar Kamani. In an exclusive interview with Kamani, we learn about the new chapter of PLT – one which promises to redefine accessible luxury for a new generation. PLT was co-founded in 2012 by brothers, Umar and Adam Kamani. […]
Burberry’s New Campaign Draws Inspiration from Classic London Rom-Coms
Burberry has always been synonymous with British elegance, but its latest campaign, It’s Always Burberry Weather: London in Love, feels like a return to form. Inspired by beloved late ’90s and early 2000s British rom-coms like Love Actually and The Holiday, the campaign blends fashion, film, and nostalgia into a love letter to London. Timed just 48 hours before […]
All Aboard: Blank Street Brought the Magic to Edinburgh’s Daily Commute with an Immersive Tram Stop Pop-Up
Last weekend, Edinburgh commuters experienced something truly special as Blank Street brought its immersive tram stop pop-up to the heart of the city. Merging Edinburgh’s rich tram history with a touch of nostalgia, the popular coffee chain made its debut in Scotland in a way that no one would forget. To celebrate its expansion, Blank Street transformed […]
An Interview with Heaven Mayhem’s Brand Manager, Yvette De Pauw
In Feature 024 of Conversations Behind The Campaign, we interviewed Yvette De Pauw, who began her career at Richemont, a renowned luxury goods company, and has since become a Brand Manager at Heaven Mayhem. Heaven Mayhem, a Los Angeles-based brand, offers vintage-inspired jewellery for the modern women. Seen on the likes of Rosie Huntington-Whiteley, Hailey […]
In Collaboration With System1, Watch All The Christmas Adverts 2024
Oh Christmas Tree, Oh Christmas Tree: Unwrapping Ad Insights from A to Z. Get ready to dive into a festive A-Z of outstanding holiday ad campaigns from around the globe! We’re spotlighting brands whose campaigns have achieved a 4.0-Star Rating or higher—placing them above the Christmas average and in the top 6% of ads in […]
How Macy’s Thanksgiving Parade Has Become a Marketing Phenomenon
Few events in American culture are as iconic and enduring as the Macy’s Thanksgiving Day Parade. Marking the 98th annual year, this larger-than-life celebration has become synonymous with the holiday season, drawing millions of spectators both in person and on screens across the globe. Featuring 22 big balloons, 34 fabulous floats, seven wheeled “balloonicles and Santa’s […]
How Wicked’s Marketing Campaign Was Gravity-Defying
In 2003, Wicked made its Broadway debut in New York City, drawing inspiration from Gregory Maguire’s 1995 novel Wicked and the classic 1939 film The Wizard of Oz. Over the years, the musical has become a cultural phenomenon, securing its place as the tenth longest-running Broadway production and surpassing $1 billion in earnings by 2016. Fast forward 21 years, and […]
A Round Up of the Powerful Partnerships Shaping Tomorrow’s Culture
Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fueling today’s culture. This segment is dedicated to those shaping the future – join us, as we […]
Pizza Hut will print your résumé on their box to help you secure a job
Who could forget about a résumé when it is delivered as a delicious pizza? That’s the concept behind Pizza Hut’s “ResZAmes” campaign. The brand will print your résumé on a pizza box, complete with a medium cheese pizza inside, and deliver it to potential employers. The aim is to help you stand out from other […]
Nice Wine launches a definitive brand refresh
London-based unpretentious wine company Nice exists to make picking a nice wine easy. The female-led team is on a mission to redefine the way the world wines and is recognised for innovating in formats such as canned, boxed, low ABV and wine on tap – making wine more inclusive, less intimidating, and bringing a fresh […]