Nice Wine launches a definitive brand refresh
London-based unpretentious wine company Nice exists to make picking a nice wine easy. The female-led team is on a mission to redefine the way the world wines and is recognised for innovating in formats such as canned, boxed, low ABV and wine on tap – making wine more inclusive, less intimidating, and bringing a fresh […]
How Coca Cola’s branding and storytelling defines Christmas
In the world of festive marketing, one brand has stood the test of time, becoming synonymous with the holiday season: Coca-Cola. The soft drink giant’s journey into the hearts of consumers during Christmas began in 1930 when an illustrator named Haddon Sundblom crafted a warm and friendly image of Santa Claus enjoying a Coke. Little […]
The Magic of Starbucks’ Red Cups: Building an Iconic Brand Experience
Twenty-six years ago, Starbucks introduced its first-ever festive Holiday Cup, and since then, these red cup designs have become synonymous with the start of the holiday season. But why does a simple red paper cup evoke so much excitement and symbolize the festive spirit? The answer lies in the Starbucks experience, and as a marketer, […]
Barbie Movie: How the multi-million dollar campaign brought Barbie back to life
The Barbie brand has strategically been brought back to life with an incredible marketing campaign which all started in July 2022… After facing significant criticism for promoting unrealistic body standards, becoming outdated and experiencing a decline in annual net sales between 2013 and 2018, Mattel, who owns Barbie, needed to refocus on their purpose… Why […]