Netflix’s advertising partnerships sees a 150% growth in upfront ad sales
In nearly three years, Netflix’s stock hits record high, with a successful ad-supported subscription model. On Tuesday, the business’s market capitalisation closed at $300 billion, positioning them as the leading player in the streaming business. In November 2022, Netflix entered the TV advertising market and successfully closed its second year of advance negotiations with advertisers, […]
How Did Charli XCX Make BRAT the Moment of the Summer?
Barbiecore might be over, but Charli XCX has turned this summer into a BRAT world with her innovative and immersive album launch strategy. BRAT is everywhere – on the tube, at Lot Radio in Williamsburg, across SSENSE memes, on our ForYou, as well as Instagram’s Explore pages. The puke-green square and four blurry letters has […]
John Mouratis: Founder
In feature 019, we spoke with John Mouratis, Founder of Storyflow, a UK-based video marketing company that loves to create engaging campaigns for innovative businesses. John shares with us his background from graduating with a Masters in Electrical and Computer Engineering to working with brands including Amazon Prime & HBO, Ralph Lauren, Reebok and TimeOut […]
5 ideas how local businesses can leverage Super Bowl advertising
This Sunday, the much-anticipated game between the Kansas City Chiefs and the San Francisco 49ers will unfold at Allegiant Stadium in Las Vegas. With an estimated audience of 100 million viewers tuning in to enjoy the game, the halftime show featuring Usher, and, of course, the iconic commercials, it’s a golden opportunity for businesses to […]
Andrew Tindall: Global Creative & Media Partnerships Director
In feature 018, we spoke with Andrew Tindall, Global Creative & Media Partnerships Director at System1, a creative effectiveness platform. From med school to marketing, Andrew shares with us how he began his career in the creative industry, his favourite ad he’s tested and why it’s impactful, what trends or consistent findings he notices in ads […]
Oana Leonte: Head of Marketing
In feature 017 we spoke with Oana Leonte, who began her career as an intern at Walt Disney. Since then, she has progressed through the creative and marketing industry to become Head of Marketing for Puma Accessories. Over her 9 years working with PUMA, Oana has worked on a variety of things: from working with […]
The Magic of Starbucks’ Red Cups: Building an Iconic Brand Experience
Twenty-six years ago, Starbucks introduced its first-ever festive Holiday Cup, and since then, these red cup designs have become synonymous with the start of the holiday season. But why does a simple red paper cup evoke so much excitement and symbolize the festive spirit? The answer lies in the Starbucks experience, and as a marketer, […]
Lounge Underwear: Feel Your Breast Campaign
October is Breast Cancer Awareness Month and since 2019, British Brand Lounge Underwear release their annual campaign #FeelYourBreast. The campaign has been a fundamental part of the Lounge story and in four years, the brand has raised an incredible amount of over £620,000 for its charitable partners. As part of the #FeelYourBreast campaign, Lounge also […]
Barbie Movie: How the multi-million dollar campaign brought Barbie back to life
The Barbie brand has strategically been brought back to life with an incredible marketing campaign which all started in July 2022… After facing significant criticism for promoting unrealistic body standards, becoming outdated and experiencing a decline in annual net sales between 2013 and 2018, Mattel, who owns Barbie, needed to refocus on their purpose… Why […]
Rory McEntee: Brand & Marketing Director
In feature 016 we spoke with Rory McEntee to gain an insight into his marketing journey, working for brands such as McDonald’s, Heineken and Gatorade to his role as Brand and Marketing Director for the disruptive fitness chain, Gymbox. Rory shares with us his background in marketing, a typical day in his life along with […]