As the WNBA All-Star Weekend kicks off in Indianapolis, Google returns as a standout brand partner, bringing immersive, tech-powered experiences to WNBA Live 2025. Hosted by Google Pixel, the official fan phone of the WNBA, this partnership enhances fan engagement through a series of interactive experiences designed to celebrate the sport, its fans, and the stars. From fans choosing their favourite team to showcasing their All-Star moves, Google is encouraging fans to demand more from activations and experience a league and phone that is prepared for the future.
Powered by Google Pixel and Google Search, this partnership is pushing spectators to go beyond just watching the game and become part of the game. From AI-powered fashion try-ons to personalised highlight reels, the experience is a strategic blend of storytelling, social-first content, and next-generation technology that transforms the fan experience.
Created in collaboration with brand consultancy, Robot activations include the following:
Welcome to the W: Fans will begin by taking an interactive Google Search Trends Quiz, will be enlisted to the WNBA team, and receive an all-access pass to collect digital momentos from the activations.
Get Ready for Game Day: Fans will be offered the opportunity to elevate their tunnel fits through Google’s virtual try-on feature on Pixel and discover more about Kelsey Plum and A’ja Wilson’s iconic fashion with Google Lens. A Hall of Fits will also be on show for fans, featuring a mini museum of Kelsey and A’ja’s favourite clothing items, using Google’s Circle to Search technology to learn more about the museum’s items.
Step into the Spotlight: Using Best Take and Pro controls on Pixel fans have photo moments in which they will be able to see themselves as the face of the league during their media day debut.
Reimagine Station: Using Pixel’s Magic Editor feature, fans will turn their media day shots into a work of art, transforming their photo backgrounds to their favourite team’s backdrop, bringing them even closer to the action.
Hit your Highlight: Finally, fans will have the opportunity to enter the court and receive a customised social-ready highlight reel using Pixel’s Video Boost technology, allowing fans to share their experience on socials with unique hashtags.
Google’s presence at this event sets an entirely new benchmark for what fan engagement can look like. By seamlessly integrating Pixel-powered features with immersive brand storytelling and experiences, Google not only sponsors the event; it enhances the brand’s fan connection from start to finish. Google’s activations invite fans to step into the spotlight, celebrate the culture of the league, and share their moments in real time, showcasing the power of Google technology in turning spectators into participants.
