
The Iconic Partnerships Shaping Culture in 2025
Discover how brand, talent and creator partnerships like Amelia Dimoldenberg x Bumble, Sabrina Carpenter x Dunkin’, and Loewe x On are driving culture forward in

Discover how brand, talent and creator partnerships like Amelia Dimoldenberg x Bumble, Sabrina Carpenter x Dunkin’, and Loewe x On are driving culture forward in

Cadbury is continuing its partnership with Alzheimer’s Research UK in 2025. Created with Cadbury’s agency, VCCP, the campaign titled “Memory” continues Cadbury’s mission to inspire

Kendall Jenner is arguably one of the biggest influences and inspirations for those buying into the ‘Clean Girl Aesthetic’, so who better for Adanola to

Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs

Rhode, the beauty and skin brand by internet it girl, Hailey Beiber has partnered with influencer and entrepreneur Matilda Djerf to bring a touch of

In 2003, Wicked made its Broadway debut in New York City, drawing inspiration from Gregory Maguire’s 1995 novel Wicked and the classic 1939 film The Wizard of Oz. Over the

Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs

Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs

Introducing Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected

The UK’s fastest-growing functional drinks company has partnered with the popular mindfulness app, Calm, to launch a collaborative product to help consumers relax and unwind.