Pete Davidson named Reformation’s ‘Official Boyfriend’ this Valentine’s Day
This week, sustainable fashion brand Reformation named Pete Davidson as their ‘Official Boyfriend’ and face of their Valentine’s Day Campaign. Davidson is known for the roster of women he’s dated, including Ariana Grande, Kim Kardashian and Kaia Gerber, and is the internet’s favourite ex-boyfriend. So, who better than to represent a Valentines Day collection? The […]
How Burberry, Rhode, and Gymshark Are Pioneering the Cultural Landscape of 2025
From Tate McRae’s step into the skincare world with Rhode to Burberry’s bold social campaign ‘Portraits’, talent and creator collaborations are redefining the cultural landscape. Gymshark’s inclusive partnership with Leana Deeb and Jacquemus’ storytelling moment with Apple highlight how vulnerability, creativity, and connection can be powerful drivers of growth. Welcome to Culture Talk by MYTHOSMKRS—your […]
Bella Hadid, Harris Dickinson, and Andy Murray Are the Talent Shaping Latest Brand Collaborations
From Bella Hadid’s Y2K-inspired Miss Sixty SS25 campaign to Sol Campbell’s Google Pixel ad, talent collaborations are redefining culture. Harris Dickinson brings edgy sophistication to Prada, while Lisa of BLACKPINK stuns in Louis Vuitton’s luxury campaign ahead of her White Lotus debut. Andy Murray adds humour to Uber Eats Australia, highlighting convenience with a cheeky […]
The Iconic Partnerships Shaping Culture in 2025
Discover how brand, talent and creator partnerships like Amelia Dimoldenberg x Bumble, Sabrina Carpenter x Dunkin’, and Loewe x On are driving culture forward in 2025. Culture Talk by MYTHOSMKRS explores collaborations blending authenticity, innovation, and storytelling to shape how brands connect with their audiences. Dive into the campaigns sparking conversations and defining cultural moments. […]
Cadbury and Alzheimer’s Research Continue Their Partnership With ‘Memory’ Film
Cadbury is continuing its partnership with Alzheimer’s Research UK in 2025. Created with Cadbury’s agency, VCCP, the campaign titled “Memory” continues Cadbury’s mission to inspire acts of generosity, showcasing how gifting chocolate can be a meaningful expression of kindness and connection. Launched on the 8th January 2025, the 60-second film tells the touching story of […]
Why The Clean Girl Aesthetic Is Here To Stay: Adanola x Kendall Jenner
Kendall Jenner is arguably one of the biggest influences and inspirations for those buying into the ‘Clean Girl Aesthetic’, so who better for Adanola to partner with for their latest collection. Having launched at 7pm GMT on Wednesday 8th January, the brand is starting 2025 in the best way with a landmark partnership that make […]
These Powerful Partnerships Are Shaping the Future of Culture
Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fueling today’s culture. This segment is dedicated to those shaping the future – join us, as we […]
Rhode and Matilda Djerf Collaborate for a Festive Holiday Launch: Introducing the Shimmery Peppermint Peptide Lip Treatment
Rhode, the beauty and skin brand by internet it girl, Hailey Beiber has partnered with influencer and entrepreneur Matilda Djerf to bring a touch of holiday magic to their lineup. This season, the brand has unveiled a limited-edition product that marks a first for Rhode: a shimmery version of their cult-favourite Peptide Lip Treatment. The […]
How Wicked’s Marketing Campaign Was Gravity-Defying
In 2003, Wicked made its Broadway debut in New York City, drawing inspiration from Gregory Maguire’s 1995 novel Wicked and the classic 1939 film The Wizard of Oz. Over the years, the musical has become a cultural phenomenon, securing its place as the tenth longest-running Broadway production and surpassing $1 billion in earnings by 2016. Fast forward 21 years, and […]
Holiday Edition: The Partnerships Shaping the Future of Culture
Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fueling today’s culture. This segment is dedicated to those shaping the future – join us, as we […]