In a bid to create experiential activations aimed at Gen Z, streaming service Spotify and fashion brand Coach announced a new global cultural partnership at
With less than a week to go until the annual festival of creativity, Cannes Lions has named former Procter and Gamble Global Marketing Officer Jim
What goes together better than the world of fine jewellery and tennis? Fine jewellery brand Kinn Studio and heritage tennis brand Prince are answering that
We have entered a new era of movie marketing where brand-film partnerships mean more than just product placement. Over the past few years, we have
In recent times, there’s been a shift in how brands advertise movies. The pre-release strategy has evolved beyond traditional communications, becoming a whole a whole
In the crowded world of coffee chains, Dunkin’ could have stayed a nostalgic favourite, a brand commuters love, but one unlikely to spark TikTok trends
Maybelline New York is reinventing a major cultural moment with the return of its iconic jingle, “Maybe it’s Maybelline”, reimagined and brought to life by
Chase Sapphire Reserve is taking a huge leap into the fashion and pop culture world with its newest campaign starring none other than Rhode Beauty’s
American Eagle have tapped A-list actress, Sydney Sweeney, in its latest fall denim collection under the tagline ‘Sydney Has Great Jeans.’ This is a match
All data and insights have been conducted and shared by Launchmetrics. Wimbledon has served more than just world-class tennis and strawberries and cream; the tournament
