These Powerful Partnerships Are Shaping the Future of Culture

Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fueling today’s culture. This segment is dedicated to those shaping the future – join us, as we […]

How Wicked’s Marketing Campaign Was Gravity-Defying

In 2003, Wicked made its Broadway debut in New York City, drawing inspiration from Gregory Maguire’s 1995 novel Wicked and the classic 1939 film The Wizard of Oz. Over the years, the musical has become a cultural phenomenon, securing its place as the tenth longest-running Broadway production and surpassing $1 billion in earnings by 2016. Fast forward 21 years, and […]

Holiday Edition: The Partnerships Shaping the Future of Culture

Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fueling today’s culture. This segment is dedicated to those shaping the future – join us, as we […]

A Round Up of the Powerful Partnerships Shaping Tomorrow’s Culture

Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fueling today’s culture. This segment is dedicated to those shaping the future – join us, as we […]

Exploring the Powerful Partnerships Shaping Tomorrow’s Culture

Introducing Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the alliances fueling today’s culture. This segment is dedicated to those shaping the future – join us, as […]

Stabilo Boss partners with Dolce & Gabbana on fashion-inspired highlighters

In an exciting fusion of fashion and functionality, stationery giant Stabilo Boss has partnered with renowned fashion house Dolce & Gabbana to launch a limited-edition collection of highlighters. This unique collaboration brings high fashion to the everyday workspace, transforming a standard office supply into a stylish accessory. Last week, the Dolce & Gabbana launched a […]

Netflix’s advertising partnerships sees a 150% growth in upfront ad sales

Netflix Headquarters

In nearly three years, Netflix’s stock hits record high, with a successful ad-supported subscription model. On Tuesday, the business’s market capitalisation closed at $300 billion, positioning them as the leading player in the streaming business. In November 2022, Netflix entered the TV advertising market and successfully closed its second year of advance negotiations with advertisers, […]