Kendall Jenner promotes her 818 Tequila on College Campus Tour
Supermodel, Kendall Jenner and her Tequila brand, 818, embark on their third annual College Tour of college bars across the country. Showing off her newly blonde hair, Kendall Jenner and her team threw parties across Texas, Colorado, and Arizona, inviting them into the brand world of 818. The supermodel was spotted having a great time […]
Gymbox turns billboards into cheeky workouts
Gymbox, the London gym group shaking up the workout world has created an OOH activation challenge that encourages Londoners to work-out. The fitness brand believe that working out should be as fun as going out. In this spirit, Gymbox, who pride themselves on being the antidote to boring gyms, wanted to bring this to life […]
Are oversized advertising props the latest marketing trend?
Recently, brands have been embracing a striking trend: creating visually impactful advertising campaigns designed to instantly capture audience attention, in real life and through social media. Companies from various industries are turning to oversized media props, such as giant carrier bags, magazines, and books, to engage their target audience in creative ways. These campaigns rely […]
TALA launches pop up activation in Soho New York
It was operation “get the business into the US’, earlier this week as activewear brand TALA hosted their first ever pop-up in Soho New York during NYFW. The event was centered around the launch of one of TALA’s popular collections, which featured an espresso coffee theme. The coffee truck activation offered free coffee to the […]
Proper popcorn team up with Netflix to release “Netflix & Chilli”
PROPER Snacks has teamed up with Netflix to inspire the ultimate “PROPER night in.” The independent snack brand and streaming giant have launched a limited-edition popcorn flavour – Netflix & Chilli Caramel – designed to bring people together and reignite the joy of staying in. This unique blend combines the sweetness of caramel with a […]
Cornetto unwraps summer season with hand-crafted campaign
Developed by LOLA MullenLowe Madrid and produced by PICT, the campaign creatively combined the iconic Cornetto wrapper with classic summer symbols—surfers, boats, waves, pool inflatables, beach umbrellas, and more. These elements were artistically blended with the wrapper to create a visually striking, handcrafted collage. The craftsmanship of the posters captures the joyful essence of summer. […]
Dove celebrates 67 years of its Beauty Bar with aspiring “Beauty Never Gets Old” campaign
Dove’s latest campaign, “Beauty Gets Old,” challenges age-related beauty stereotypes by celebrating aging as an aspirational and empowering process. The campaign features real women across various ages, highlighting the beauty and confidence that comes with growing older. Dove aims to shift perceptions around aging and encourage women to embrace their natural beauty at every stage […]
How Did Charli XCX Make BRAT the Moment of the Summer?
Barbiecore might be over, but Charli XCX has turned this summer into a BRAT world with her innovative and immersive album launch strategy. BRAT is everywhere – on the tube, at Lot Radio in Williamsburg, across SSENSE memes, on our ForYou, as well as Instagram’s Explore pages. The puke-green square and four blurry letters has […]
Are broadcast channels the new way to build deeper connections and communities?
In a world where brands compete for attention, have broadcast channels become the new strategy to foster deeper connections and build communities? First introduced to Instagram in February 2023, brands, influencers and creators are getting involved with the latest feature to grow closer to their followers and consumers. We spoke to Izzie Moores, Partnerships Executive […]
5 ideas how local businesses can leverage Super Bowl advertising
This Sunday, the much-anticipated game between the Kansas City Chiefs and the San Francisco 49ers will unfold at Allegiant Stadium in Las Vegas. With an estimated audience of 100 million viewers tuning in to enjoy the game, the halftime show featuring Usher, and, of course, the iconic commercials, it’s a golden opportunity for businesses to […]