Omri Hurwitz: Tech Marketer, PR Strategist & Founder

In feature 020, we interviewed Omri Hurwitz, a Tech Marketer, PR Strategist and Founder of Omri Hurwitz Media. During our conversation, Omri shared how he got into marketing, why marketers should be building their personal brand, advice on launching a marketing campaign from a PR strategist point of view and so much more. 1. Can […]

How Coca Cola’s branding and storytelling defines Christmas

In the world of festive marketing, one brand has stood the test of time, becoming synonymous with the holiday season: Coca-Cola. The soft drink giant’s journey into the hearts of consumers during Christmas began in 1930 when an illustrator named Haddon Sundblom crafted a warm and friendly image of Santa Claus enjoying a Coke. Little […]

Robert Hester: Marketing Director

In feature 001 of Creator Behind The Campaign, we speak to Robert Hester, cheesegeek’s Marketing Director. We hear about his role, tips on planning a successful marketing campaign, creative challenges and so much more… 1. Tell us about yourself, what is your current role(s) and what role(s) have you previously done in marketing? I’m cheesegeek’s […]