Heaven Mayhem Enter The Eyewear Market
Celebrity-loved accessories brand Heaven Mayhem has stepped into the eyewear market, debuting the launch of four ‘It-girl’ styles. In an exclusive interview with Pia Mance, the Founder & Creative Director behind the brand, we explore the strategy behind their recent campaign and its expansion into new product categories for 2025. Since its launch in 2022, […]
An Interview with Heaven Mayhem’s Brand Manager, Yvette De Pauw
In Feature 024 of Conversations Behind The Campaign, we interviewed Yvette De Pauw, who began her career at Richemont, a renowned luxury goods company, and has since become a Brand Manager at Heaven Mayhem. Heaven Mayhem, a Los Angeles-based brand, offers vintage-inspired jewellery for the modern women. Seen on the likes of Rosie Huntington-Whiteley, Hailey […]
Are oversized advertising props the latest marketing trend?
Recently, brands have been embracing a striking trend: creating visually impactful advertising campaigns designed to instantly capture audience attention, in real life and through social media. Companies from various industries are turning to oversized media props, such as giant carrier bags, magazines, and books, to engage their target audience in creative ways. These campaigns rely […]