Recently, brands have been embracing a striking trend: creating visually impactful advertising campaigns designed to instantly capture audience attention, in real life and through social media.
Companies from various industries are turning to oversized media props, such as giant carrier bags, magazines, and books, to engage their target audience in creative ways.
These campaigns rely on simplicity and bold visual impact, often set in familiar, everyday contexts like crossing the road, standing at the subway, or enjoying coffee at a café. By placing these larger-than-life objects in recognizable environments, brands are crafting experiences that resonate with viewers and are impossible to ignore.
An Interview with Dianna Cohen, Crown Affair Founder
In Feature 041 of Conversations Behind The Campaign, we sit down with Dianna Cohen,
March 24, 2026
