Gymshark Opens Latest Pop Up ‘Twists n Sets’ in London For Black History Month
Gymshark, the fitness community and apparel brand, has opened a new pop-up hair supply store and salon in Shoreditch, London. Twists ’n’ Sets celebrates Black History Month and will be open from 25-27 October at 2 Hoxton St, London. The rationale behind the inclusive space was based on research, which found that 45% of black […]
Elfried Samba: CEO & Co-Founder
In feature 015, we sat down with Elfried Samba, to learn about his journey from humble beginnings to becoming Head of Social at Gymshark and now Co-Founder & CEO at Butterfly 3ffect and Chief Community Officer at Ioconic. Elfried shares with us his thoughts on LinkedIn as a creator platform and the importance of content on […]
Jo Bird: Creative Lead
As today is International Women’s Day, it was an honour to have spoken to our latest Creator Behind The Campaign who shows empowerment, resilience, confidence and inspiration within the marketing industry. In feature 013, we had a chat with Jo Bird, Creative Lead at Lounge Underwear who shares with us her career journey; how she […]
Chloe Adams: Senior Copywriter
In feature 002 of Creator Behind The Campaign, we speak to Chloe Adams, Gymshark’s Senior Copywriter. We hear about her journey to becoming a Copywriter, what a typical day in the life of a Copywriter looks like, tips on planning a successful campaign and so much more… 1. Tell us about yourself, what is your […]