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Redefining Luxury: How Fashion Houses are Embracing Digital Storytelling

October 25, 2024 No Comments

Introduction The luxury fashion landscape is undergoing a seismic shift. Once defined by exclusivity and distance, today’s luxury brands are embracing accessibility, leaning into digital

Cornetto unwraps summer season with hand-crafted campaign

September 10, 2024 No Comments

Developed by LOLA MullenLowe Madrid and produced by PICT, the campaign creatively combined the iconic Cornetto wrapper with classic summer symbols—surfers, boats, waves, pool inflatables,

Adam Probert: CEO & Co-Founder

March 2, 2023 No Comments

In feature 012 we sat down with Adam Probert, Co-Founder and CEO of AXJ Media, a Hospitality Marketing Agency specialising in Content Production, Influencer Marketing

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Redefining Luxury: How Fashion Houses are Embracing Digital Storytelling

Cornetto unwraps summer season with hand-crafted campaign

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