Redefining Luxury: How Fashion Houses are Embracing Digital Storytelling
Introduction The luxury fashion landscape is undergoing a seismic shift. Once defined by exclusivity and distance, today’s luxury brands are embracing accessibility, leaning into digital storytelling to resonate with younger, tech-savvy audiences. From Burberry’s quintessentially British TikTok series to Victoria’s Secret’s surprising comeback and Jacquemus’ viral content, luxury fashion houses are rewriting the rules of […]
Cornetto unwraps summer season with hand-crafted campaign
Developed by LOLA MullenLowe Madrid and produced by PICT, the campaign creatively combined the iconic Cornetto wrapper with classic summer symbols—surfers, boats, waves, pool inflatables, beach umbrellas, and more. These elements were artistically blended with the wrapper to create a visually striking, handcrafted collage. The craftsmanship of the posters captures the joyful essence of summer. […]
Adam Probert: CEO & Co-Founder
In feature 012 we sat down with Adam Probert, Co-Founder and CEO of AXJ Media, a Hospitality Marketing Agency specialising in Content Production, Influencer Marketing and Social Media Management. Adam shares with us how he found his passion for Social Media through creating his own experience, how brands need to be a creative and entertainment […]