Levi’s Launches New Global Campaign Featuring Beyoncé
In the first chapter of their new campaign titled “Reiimagine”, Levis partnered with Beyoncé to reinterpret the brand’s iconic advertisements. Their latest commercial is a nostalgic remake of the 1985 ad “Launderette” with Beyoncé leading the role as it was directed by filmmaker Melina Matsoukas. The partnership was brought together after the singer included a song, […]
Levi’s hints at a new collaboration with Beyoncé.
The brand posted a drawing reminiscent of Beyoncé’s “Cowboy Carter” album cover on Instagram this morning, with the caption “A New Chapter.” Earlier this year Beyoncé released a hit single called “Levii’s Jeans” with Post Malone. Levi’s were quick to respond to the song title by changing their Instagram name to “Leviis”, to honour the […]