How Wicked’s Marketing Campaign Was Gravity-Defying
In 2003, Wicked made its Broadway debut in New York City, drawing inspiration from Gregory Maguire’s 1995 novel Wicked and the classic 1939 film The Wizard of Oz. Over the years, the musical has become a cultural phenomenon, securing its place as the tenth longest-running Broadway production and surpassing $1 billion in earnings by 2016. Fast forward 21 years, and […]
Holiday Edition: The Partnerships Shaping the Future of Culture
Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fueling today’s culture. This segment is dedicated to those shaping the future – join us, as we […]
A Round Up of the Powerful Partnerships Shaping Tomorrow’s Culture
Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fueling today’s culture. This segment is dedicated to those shaping the future – join us, as we […]
Spotify’s Culture Next Report 2024: How Gen Z is Turning Up the Volume on Connection and Creativity
Spotify has released its sixth annual Culture Next report, allowing advertisers an all-access window into Gen Z’s minds enabling them to connect with their consumers on an even deeper level. The Music streaming platform’s annual exploration gives insight into how Gen Z is reshaping culture, audio trends, and brand interactions through the way they stream. […]
Lidl Celebrates The Joy of Sharing with Heartwarming Message
Lidl’s 2024 Christmas advert celebrates the joy of sharing with a heartwarming 60-second film that brings the season’s spirit to life. Directed by Tom Hooper, the story begins with a narrator speaking of the magic to be had by “all but one.” We meet a young girl sledging with her friends, who then notices a […]
Sainsbury’s Goes BIG This Christmas With Roald Dahl Inspired Story
The festive season is here as Sainsbury’s are the first UK supermarket to release their Christmas advert. Inspired by Roald Dahl’s timeless and cherished story, the holiday advert features the beloved Big Friendly Giant (BFG) alongside Sainsbury’s colleagues as they take viewers on a whimsical culinary adventure. The magical advert begins with a mesmerising shot […]
Spooktacular Sensations: The Best Brand Campaigns Haunting Halloween 2024
Spooky season is well and truly underway as brands flood shelves and screens with frightening festivities. From scary seasonal packaging to creepy campaigns, Halloween 2024 has already been capturing consumer interest and enhancing brand relevance. Here’s the latest campaigns so far: Fanta x Beetlejuice Collaboration In collaboration with Warner Bros for the highly anticipated Beetlejuice […]
Nike Amplifies The Post-Marathon Struggle In Its Powerful “Winning Isn’t Comfortable” Ad
After the Chicago Marathon taking place on Sunday, sportswear brand Nike, released a relatable, real and perfectly timed ad. Titled “Stairs”, the 30 second film shows a few individuals seen walking with a limp and holding their legs as they climb down stairs or try to sit on a chair. The ad illustrates the feeling […]
Parkrun’s latest campaign for World Mental Health Day is just what the doctor ordered
The 20-year-old non profit organisation shared creative social and out of home assets showcasing parkrun as a prescribed activity for patients. The campaign was inspired by the Royal College of General Practitioners who highlighted a run outdoors can help treat anxiety and depression. Parkrun began at Bushy Park in London in 2004 by a few […]
Grace Beverley Fuels Founders In New Collaboration With The Salad Project
Earlier this week, entrepreneur Grace Beverley collaborated with The Salad Project on a plant based GOAT salad bowl. After emailing several times requesting for a vegan version of the GOAT salad bowl, the brand decided to collaborate with the entrepreneur to help fuel founders. According to the brand’s website, the Grace Beverley bowl is “designed […]