PrettyLittleThing Undergo New Rebrand
British Fashion House, PrettyLittleThing (PLT) enters a new era under the leadership of CEO and Founder Umar Kamani. In an exclusive interview with Kamani, we learn about the new chapter of PLT – one which promises to redefine accessible luxury for a new generation. PLT was co-founded in 2012 by brothers, Umar and Adam Kamani. […]
Heaven Mayhem Enter The Eyewear Market
Celebrity-loved accessories brand Heaven Mayhem has stepped into the eyewear market, debuting the launch of four ‘It-girl’ styles. In an exclusive interview with Pia Mance, the Founder & Creative Director behind the brand, we explore the strategy behind their recent campaign and its expansion into new product categories for 2025. Since its launch in 2022, […]
An Interview with Summer Fridays’ Director of Brand Marketing, Marly Kos
In Feature 025 of Conversations Behind The Campaign, we interviewed Marly Kos. As one of Summer Friday’s first four hires, Marly has grown with the brand over the past six years and now operates as the Director of Brand Marketing. Summer Fridays’ is a renowned skincare brand that was founded by Marianna Hewitt and Lauren […]
A New Peach In Town: Kylie Jenner Takes Over Georgia with Sprinter Vodka Peach Launch
Kylie Jenner’s Sprinter Vodka Soda is making headlines again with the launch of its first-ever single-flavor 4-pack, showcasing its fan-favourite flavour: Peach. Launched nationwide on February 10, the brand celebrated the debut in true Sprinter style—by taking over Georgia, the Peach State, with a week-long series of exciting events in Atlanta and Athens. The brand […]
Pete Davidson named Reformation’s ‘Official Boyfriend’ this Valentine’s Day
This week, sustainable fashion brand Reformation named Pete Davidson as their ‘Official Boyfriend’ and face of their Valentine’s Day Campaign. Davidson is known for the roster of women he’s dated, including Ariana Grande, Kim Kardashian and Kaia Gerber, and is the internet’s favourite ex-boyfriend. So, who better than to represent a Valentines Day collection? The […]
Burberry’s New Campaign Draws Inspiration from Classic London Rom-Coms
Burberry has always been synonymous with British elegance, but its latest campaign, It’s Always Burberry Weather: London in Love, feels like a return to form. Inspired by beloved late ’90s and early 2000s British rom-coms like Love Actually and The Holiday, the campaign blends fashion, film, and nostalgia into a love letter to London. Timed just 48 hours before […]
The Most Common 2025 Super Bowl Commercial Themes, Trends and Insights
The Super Bowl isn’t just for football fans, it’s a prime stage for showcasing creative, bold, and unforgettable commercials. This year, brands used diverse themes and strategies to create 2025’s must-see Super Bowl ad. Nostalgia Many brands tapped into viewers’ memories of the past bringing back beloved characters, iconic scenes, and cultural references. By blending […]
All Aboard: Blank Street Brought the Magic to Edinburgh’s Daily Commute with an Immersive Tram Stop Pop-Up
Last weekend, Edinburgh commuters experienced something truly special as Blank Street brought its immersive tram stop pop-up to the heart of the city. Merging Edinburgh’s rich tram history with a touch of nostalgia, the popular coffee chain made its debut in Scotland in a way that no one would forget. To celebrate its expansion, Blank Street transformed […]
How Burberry, Rhode, and Gymshark Are Pioneering the Cultural Landscape of 2025
From Tate McRae’s step into the skincare world with Rhode to Burberry’s bold social campaign ‘Portraits’, talent and creator collaborations are redefining the cultural landscape. Gymshark’s inclusive partnership with Leana Deeb and Jacquemus’ storytelling moment with Apple highlight how vulnerability, creativity, and connection can be powerful drivers of growth. Welcome to Culture Talk by MYTHOSMKRS—your […]
The Best Teasers Brands Have Released Ahead Of The Big Game
The Super Bowl is one of the most-watched events on American television, drawing in 123 million viewers worldwide last year. Now a marketing powerhouse, the event provides brands with an unparalleled platform to premiere their highly anticipated commercials. With 30-second spots costing $7 million, brands are maximising campaign exposure and building anticipation in the lead-up […]