Cadbury and Alzheimer’s Research Continue Their Partnership With ‘Memory’ Film
Cadbury is continuing its partnership with Alzheimer’s Research UK in 2025. Created with Cadbury’s agency, VCCP, the campaign titled “Memory” continues Cadbury’s mission to inspire acts of generosity, showcasing how gifting chocolate can be a meaningful expression of kindness and connection. Launched on the 8th January 2025, the 60-second film tells the touching story of […]
Why The Clean Girl Aesthetic Is Here To Stay: Adanola x Kendall Jenner
Kendall Jenner is arguably one of the biggest influences and inspirations for those buying into the ‘Clean Girl Aesthetic’, so who better for Adanola to partner with for their latest collection. Having launched at 7pm GMT on Wednesday 8th January, the brand is starting 2025 in the best way with a landmark partnership that make […]
The Powerful Partnerships That Are Redefining Creativity and Culture
Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fuelling today’s culture. This segment is dedicated to those shaping the future – join us, as we […]
An Interview with Sipsmith’s Senior Brand Manager, Molly-Slater Davison
In feature 023 of Conversations Behind The Campaign we interviewed Molly-Slater Davison who started her marketing career at Nestlé and has now grown to Senior Brand Manager at Sipsmith and Founder of her own community, These Girls Run. In our interview, Molly goes on to share how she got into marketing, the idea behind The […]
In Collaboration With System1, Watch All The Christmas Adverts 2024
Oh Christmas Tree, Oh Christmas Tree: Unwrapping Ad Insights from A to Z. Get ready to dive into a festive A-Z of outstanding holiday ad campaigns from around the globe! We’re spotlighting brands whose campaigns have achieved a 4.0-Star Rating or higher—placing them above the Christmas average and in the top 6% of ads in […]
These Powerful Partnerships Are Shaping the Future of Culture
Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fueling today’s culture. This segment is dedicated to those shaping the future – join us, as we […]
Rhode and Matilda Djerf Collaborate for a Festive Holiday Launch: Introducing the Shimmery Peppermint Peptide Lip Treatment
Rhode, the beauty and skin brand by internet it girl, Hailey Beiber has partnered with influencer and entrepreneur Matilda Djerf to bring a touch of holiday magic to their lineup. This season, the brand has unveiled a limited-edition product that marks a first for Rhode: a shimmery version of their cult-favourite Peptide Lip Treatment. The […]
An Insight into the Art and Strategy Behind Collaborations who are Redefining the Cultural Landscape
Culture Talk Alert by MYTHOSMKRS—your go-to spotlight on groundbreaking partnerships at the intersection of creators, talent, and brands redefining the cultural landscape. From unexpected collabs to bold storytelling moments, each alert delivers a fresh lens on the partnerships fueling today’s culture. This segment is dedicated to those shaping the future – join us, as we […]
How Macy’s Thanksgiving Parade Has Become a Marketing Phenomenon
Few events in American culture are as iconic and enduring as the Macy’s Thanksgiving Day Parade. Marking the 98th annual year, this larger-than-life celebration has become synonymous with the holiday season, drawing millions of spectators both in person and on screens across the globe. Featuring 22 big balloons, 34 fabulous floats, seven wheeled “balloonicles and Santa’s […]
An Interview with Seen Present’s Marketing Manager, Sarah Showler
In feature 022 of Conversations Behind The Campaign, we interviewed Sarah Showler, Marketing Manager at Seen Presents. In our interview, Sarah shares with us her journey into marketing, how to measure the success of a brand activation, the changes in consumer behaviour around pop up events, brand activations and experiential marketing, how she feels AI […]