In Feature 041 of Conversations Behind The Campaign, we sit down with Dianna Cohen, founder of luxury haircare brand Crown Affair. Cohen’s path to entrepreneurship
As brands face mounting pressure to prove the ROI of creativity, Cannes Lions introduces a new award designed to recognise not just the work, but
Founded in 2024 by Ross McKay and George Heaton, Cadence is a premium hydration brand. With the global electrolyte drinks market projected to reach $82.12
In recent times, there’s been a shift in how brands advertise movies. The pre-release strategy has evolved beyond traditional communications, becoming a whole a whole
Over the past decade, the beauty industry has become heavily saturated with hyper-product launches and maximalist routines. As a result, standing out in this overcrowded
In 2026, content is no longer the scarce resource. Credibility is. For most of the last decade, the creator economy rewarded the people who could
It’s the beginning of the new year, and we’re already seeing a vast array of celebrity partnerships. One of this year’s first announced is Kendall
J.Crew has officially unveiled its first collection with the Olympic and Paralympic National Governing Body, kicking off a three-year partnership that blends fashion, performance, and
2026 is here, and in typical new year style, all our social media feeds and minds are inundated with countless new fitness goals and challenges
From early morning meetings to late dinners, consumers are no longer willing to compromise comfort, skin care, and finish for longevity. Enter Saie’s new launch,
