Dove’s latest campaign, “Beauty Gets Old,” challenges age-related beauty stereotypes by celebrating aging as an aspirational and empowering process.
The campaign features real women across various ages, highlighting the beauty and confidence that comes with growing older.
Dove aims to shift perceptions around aging and encourage women to embrace their natural beauty at every stage of life.
A recent study from Dove found that 66% of all women feel pressure to look young, an insecurity reinforced by the numerous offers of anti-aging beauty products on the market.
