Kendall Jenner is arguably one of the biggest influences and inspirations for those buying into the ‘Clean Girl Aesthetic’, so who better for Adanola to partner with for their latest collection.
Having launched at 7pm GMT on Wednesday 8th January, the brand is starting 2025 in the best way with a landmark partnership that make so much sense.
Throughout 2024, we saw the rise of influencer and celebrity partnerships that align with brand’s ideologies after an influx of consumers called brands out for picking people just for their name rather than what they really stand for.
Kendall Jenner has always been synonymous with the ‘Clean Girl Aesthetic’ and is known for her ‘off duty model’ fashion, so she truly represents Adanola as a brand, and as a consumer identity. The value alignment is such a positive reflection, not only of everything Adanola embodies as a brand, but also of the huge growth the brand has seen in the past few years.
This is an authentic partnership and not just Adanola choosing her for the Jenner name – this is what audiences and consumers are asking for more of in 2025. Partnership choices that hold value for audiences, and really feel authentic in order to build brand trust are definitely going to be a trend this year.
As a British girl, Adanola feels like a big brand to me, but this collaboration will really put them on the map for international customers – as they rightly deserve.
The campaign itself features the sports and athleisure wear in a shoot reminiscent of the 80s and 90s, giving an overall vintage feel to the collection. Each piece on sale is designed for versatile wear, leaning into the ‘off-duty model’ aesthetic that Kendall is known for.
This is truly a great partnership and the start of what can only be an exciting year for the brand.
Founded by Hyrum Cook, Adanola has quickly become a staple of British streetwear, and I’m excited to see where it goes next.
