It’s that magical time of year again when all of your favourite brands release their annual Christmas advertisements marking the unofficial beginning of the seasonal festivities. With the advertising market set to see an £814m boost this holiday season compared with last year’s Q4, the holiday advertising competition is fierce. Set to jingling soundtracks, tear jerking tales, and festive brand mascots every brand is vying to capture the spirit of the holidays.
Whether you love the storytelling, celebrity cameos, or simply the festive feelings this A-Z guide rounds up every Christmas ad of 2025 so far.
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Airbnb: Gift A Night
Aldi: The Return of Kevin the Carrot Part 1: What’s on the cards for Kevin the Carrot this Christmas?
Kevin the Carrot returns yet again, celebrating his 10th anniversary as the supermarket’s brand mascot. This festive season, he is finally popping the big question to his longtime love interest, Katie the Carrot and fans are in absolute frenzy.
Created with McCann Manchester, the three-part carrot narrative channels festive rom-com classic Love Actually for the first instalment of the ad series. Alongside his cauliflower dog, Kevin debuts cue cards that pay amusing tribute to Andrew Lincoln’s performance in the holiday classic, revealing the big question, “To me, you are 24 Carat. Marry Christmas?”
Leaving viewers on a cliffhanger that anticipates the next part that will follow in their Kevin the Carrot festive series. Aldi isn’t just stopping there; the Christmas ad is closely followed by a “breaking news” partnership with ITV and Scarlett Moffat, as well as branded collaborations with Magic Radio and TikTok.
The second part to Aldi’s Kevin the Carrot Series follows Kevin and Katy during their pre wedding festivities, revealing that their journey to the altar is no smooth ride. The latest instalment follows the festive spectacle of their stag and hen do celebrations, packed with Christmas fun and cheeky chaos.
Kevin finds himself in quite the predicament, strapped to the North Pole in nothing but a mankini while Katie is miles away enjoying a spa weekend. The ad is packed with unforeseen challenges as Kevin and his friends desperately attempt to reunite the couple before the big day.
In the third and final instalment of the Kevin and Katy series the couple finally tie the knot at the wedding of the year. Picking up from where the stag do chaos left off, Kelvin gets Kevin home just in time for the ceremony only for the “veg-istra” (see what they did there), to go missing.
Featuring Kevin’s rendition of The Troggs’ Love Is All Around, made famous by Bill Nighy’s ‘Christmas Is All Around’ from Love Actually, the final ad rounds up the brand’s references to iconic Christmas classics.
Amazon: Joy Ride
This year, Amazon is pulling out a seasonal favourite by bringing back its 2023 festive smash hit. You may remember the three sledging grannies from two Christmases ago who wistfully watched children sledging in the snow.
The women were brought together by an Amazon cushion, enabling them to all sledge together in the heartwarming yet humorous fan favourite. The spot proved to be one of the brand’s strongest festive offerings, so pulling this article from the archives was a smart and strategic decision from the brand.
Argos: Thought We Were Just For Toys
With the return of brand mascots Connie and Trevor accompanied by comedian Simon Bird the retailers 2025 ad is a bid to remind customers that they don’t just sell toys. Directed by David Kerr and developed by The&Partnership the christmas spot adds to Sainsbury’s push to grow Argos as a destination for general merchandise within the group.
The ad begins with Bird’s character rushing to finish his Christmas shopping when he claims on the phone that Argos is “only good for toys.” Connie and Trevor appear in his rear view mirror to whisk him to an Argos warehouse filled with premium gifts. From tech to homewear the ad showcases Argos’s wide range of products not just toys for this festive season.
ASDA: A Very Merry Grinchmas
Asda’s Christmas campaign created by Lucky Generals features a familiar festive favourite, the Grinch with the message behind the short that the supermarket can convince “even the biggest Christmas cynic with its outstanding product range and Asda prices.”
To the tune of ‘Let it Snow’, the grinch is revealed as he moans at “frightful” prices and “spenny gifts.” He is distracted by the green glow of the Asda sign as he walks the aisles with his human family filling his trolley with Asda’s poplar holiday products such as chicken sticky skewers and Grinch pyjamas.
The ad ends with the Grinch hosting a Christmas celebration with his new found Asda treats, with the final reveal of the short being the Grinches transformation back into his “dad” self.
Apple: A Critter Carol
Apple have released their Christmas spot shot entirely on the iPhone 17 Pro. Starring handmade woodland puppets, the story begins with a hiker dropping their iPhone 17 Pro in the forest, only to be discovered by the furry creatures. Inspired by ‘Friends’, the furry critters create a musical sequence that is discovered by the hikers once they retrieve their phone. Enlisting the critters as social creators, Apple showcase the iPhone 17 Pro’s advanced zoom camera, centre stage selfies, and dual capture, all to create cinematic quality content. In the BTS of the film, the making of the puppet creatures is revealed, as well as their playful personalities on set and the innovative use of the iPhone 17 Pro to bring it all to life.
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Barbour: Barbour x Wallace & Gromit
British heritage brand has yet again teamed up with animation studio Aardman for its Christmas campaign, starring Britain’s favourite duo, Wallace and Gromit. Produced in Aardman’s signature stop motion style, this year’s festive spot features Wallace’s latest invention, the Gift-o-matic. The short begins in the duo’s home with Gromit wrapping a present for Wallace when Wallace reveals his latest invention, a machine that can wrap, gift and pull Christmas crackers.
The short takes a hilarious turn when the Gift-o-matic unwraps Wallace himself, leaving him with just his Barbour tartan scarf for cover. Alongside the festive stop motion campaign, Barbour has produced limited edition re-worked wax jackets inspired by Wallace and Gromit, repaired with tartan patches and unique design touches, with all proceeds from the jackets going to Oxfam.
Burberry: ‘Twas The Knight Before…
Directed by acclaimed filmmaker John Madden, best known for ‘Shakespeare in Love’ and ‘Captain Corelli’s Mandolin,’ the campaign opens in a cosy London townhouse, immediately setting the tone of intimacy and festivity. Amongst the commotion of party preparations Julie Saunders introduces an all-star cast from all aspects of film, fashion, and sport: Naomi Campbell, Ncuti Gatwa, Rosie Huntington-Whiteley, and Son Heung-min.
The star studded cast arrive one by one turning the party preparations into a playful portrait of gift giving, excitement and Burberry outerwear. The cast showcases this seasons Burberry outerwear, with heritage icons reimagined through modern silhouettes and detail such as the Harrogate duffle coat and Fitzrovia trench.
Boots: Gift Happily Ever After
Boots are leaning into fairytales this holiday season by reimagining the classic tale Puss in Boots for the modern consumer. Directed by RASCAL, the ad follows feline protagonist Puss who has the challenge of buying gifts ahead of the Snow Queen’s Ball.
Turning to his trusty mirror, Puss is sent on a journey from fairytale land to a bustling UK high street on a quest to find the perfect gifts for his friends. A fierce gust of wind knocks Puss’s beloved hat off his head to land him right outside of a shining Boots store. Where inside he finds all of the perfect gifts for his friends from a Shark airstyler for Rapunz to a No7 Cordless mirror for Prince Charming.
In the humorous yet heartwarming end to the ad Puss presents The Snow Queen with an extra special gift of hand warmers, showcasing Boot’s thoughtful touches for everyone this Christmas season.
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Coca Cola: Holidays Are Coming
Despite the backlash The Coca Cola Company received for their AI remake of its 1995 “Holidays Are Coming” ad last year the brand have brought back the use of AI for their 2025 ad.
Returning with an even more ambitious AI remake by Secret Level and Silverside AI, the campaign features two distinct versions, including an exclusive edition entirely for the U.S market. Blending nostalgia with next generation creativity the AI revamp of ‘The Holidays Are Coming’ short continues to evolve Coca Cola’s sory while keeping its festive spirit and legacy alive.
Chelsea FC: The Magic Of Blue
Showcasing a heartwarming display of loneliness, belonging, and the power of football to bring people together Chelsea Football Club and Chelsea Foundation presents their new Christmas film titled, The Magic of Blue.
Highlighting the epidemic of loneliness in London and beyond, research by the Greater London Authority found that 700,000 Londoners are “often or always lonely.” A study by the Policy Institute at King’s College London also found that over 15% of over-65’s and 9% of young people are spending Christmas day alone. The ad centres around football offering a place of community and belonging for people amongst a digitally connected yet isolated society.
Following the story of a young girl and her elderly neighbour, both facing loneliness in different forms, the elderly neighbour gifts the young girl a Chelsea shirt starting a magical journey that transforms both their days.
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Debenhams: Christmas Delivered
Debenham’s 2025 festive ad bursts into screens with a star studded cast of sport and entertainment icons including Olivia Attwood, Peter Crouch, and Judi Love. Created and produced by independent creative agency, Exposure, the cast leads a grand street parade transforming everyday suburban scenes into a festival of shopping delight.
The new ad frames Debenhams as the go to store destination for all things festive and glamourous, from fashion and beauty through to homeware.
Disney: Best Christmas Ever
Disney are continuing its run of heartwarming Christmas ads with their latest short created by adam&eveDDB. The ad starts with a little girl sending a letter to Santa, complete with a doodle in the bottom left-hand corner that comes to life as her new best friend come Christmas morning.
The pair become inseparable, Halloween, ice cream dates, summer days at the pool, all to the soundtrack of Toy Story’s You’ve Got a Friend in Me. In the heartwrenching portion of the ad, carol singers arrive, and the doodle friend is upset as he doesn’t have a mouth to sing with. Fortunately, the fix is easy; taking inspiration from Toy Story, the girl wishes for a Mr Potato Head toy and transfers his toy mouth into the doodle. Now all he can do is talk! The ad ends with the final words, Make someone’s holiday magic in the touching end to the Disney short.
Dunkin’: The Best Bite of All
Dunkin are showcasing their little Dunkin munchkins through a new Christmas tale and animated spot. The short tells the tale of the soft doughy munchkin’s left behind during the creation of Dunkins’ iconic donuts.
Labelled the ‘best bite of all’ the 60 second ad shows the creation of these forgotten delights, bringing storytime to the holiday season through this heartwarming children’s tale. Narrated by Mindy Kaling, viewers and readers are reminded that sometimes “the smallest part is the best part” with a part of proceeds going towards supporting the Dunkin Joy in Childhood foundation, which brings joy to children battling hunger or illness.
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EE: The Double Christmas
EE have hit screens with its first-ever Christmas campaign created by a Publicis Groupe UK cross-agency team of Saatchi & Saatchi, Digitas, Boomerang, and LeSHOP, showcasing the UK’s best network both inside and outside of the home. The campaign explores the festive chaos of being both a host and a guest at Christmas, with new EE research revealing that 54% of Brits are hosting a Christmas celebration, 47% will be guests at someone else’s, and 27% are doing both, ‘the double’.
The campaign centres on how EE, as the UK’s best network, helps it all run a little smoother by helping families stay connected this Christmas. The short film shows a family attempting the Christmas double (visiting both sides of the family in one day), all with the help of EE. The ad shows them heading to their first stop, Nana’s house, where inside festive chaos reigns, where EE’s WiFi powers games, TV, and music while guests flood in. Amidst the festive chaos, the little boy follows Nana, practising a series of secret hand gestures.
Back on the motorway, the mum uses EE’s mobile network to locate the house while the little boy rings his nan in the back seat. On their arrival, the little boy steps forward and signs Merry Christmas to a little girl who is hard of hearing in the heartwarming end to the short.
Etsy: Little Drummer Boy
Featuring a heartfelt narrative surrounding a young boy who can’t stop drumming, the 60-second ad created by Orchard Creative reimagines the classic Christmas carol. The boy is shown tapping everywhere, on his desk, in class, on a goal post, even while crossing the street. His parents worry about this until his teacher gifts him a set of drumsticks from a custom made pouch.
Following this short, 30-second companion ads show other characters giving homemade personalised Etsy gifts, including the crossing guard receiving a sweater for her dog and the school coach receiving a hat personalised with his trademark, ‘chin up’ phrase.
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GAP: Give Your Gift
Building on the momentum from Gap’s previous 2024 holiday campaign, ‘Give Your Gift’ celebrates how sharing our unique gifts makes us stronger together. Through a soulful reinterpretation of Miley Cyrus’ ‘The Climb’ by rising artist Sienna Sprio the campaign pairs soulful storytelling with the brand’s most-loved essentials.
The rising star is accompanied by a multigenerational choir from ages 8 to 72, turning a powerful yet nostalgic song into a collective message of strength and connection. Created by Invisible Dynamics and produced by Invisble Productions the holiday campaign continues Gap’s strategy of harnessing its classic Gap nostalgia with a modern day edge, reviving its famous formats from the 1990s and early 2000s, while collaboration with stars who appeal to various age groups.
Google: It’s Pixel, actually
Following Waitrose’s recruitment of Kiera Knightly for their take on a Love Actually moment, Google Pixel have tapped two other castmates of the iconic holiday rom-com for their Christmas spot. Original cast members Thomas Brodie-Sangster and Martine McCutcheon star in their own festive film making fun and nostalgic references to the fan favourite.
In an entirely effortless way the ad forefronts the Google Pixel 10 through Thomas Brodie-Sangster recreating iconic Love Actually moments. He thinks fans are capturing him with the new Pixel 10 when in reality they are capturing other Love Actually references in the background. Developed in partnership with WPP Media Future Group and Universal Products and Experiences, the short aims to connect audiences through a new take on the festive classic.
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John Lewis: Where Love Lives
In true John Lewis style, the brand has launched another heartwarming Christmas short with the message ‘If you can’t find the words, find the gift.’
To the soundtrack of 90s dance icon Alison Limerick’s ‘Where Love Lives’, the short showcases a father-son relationship rebonded by the power of a vinyl record gift. The viewer is taken on a journey through the years as the father is transported back to his 90s clubbing days until he is transported back in time to when his son was a toddler and then a newborn baby cradled in his arms. The son catches his father enjoying his new vinyl gift as the pair share an embrace in the tearjerking finale, as a reimagined version of the dance anthem plays by globally acclaimed artist Labrinth.
JD Sports: Where Are You Going?
Shot exclusively by young people across the world on mobile phones, with no sets, no lighting crews, just 286 people told to capture the moment prompted by the question, ‘Where are you going?’ Created by Uncommon Creative Studio, the self-directed films capture the moments that matter, showcasing young people as well as some of JD’s brand ambassadors, such as Cole Plamer and Jade Thirwall.
However, these films show an up close and personal side to these familiar faces, whether it be Paddy the Baddy swapping the ring for the gym. Or Stillryan stepping out on the streets.
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Lidl: More To Value This Christmas
Lidl are giving back to the community with their 2025 Christmas short by reviving their Christmas Toy Banks, which collect unopened toys and gifts to be donated to local communities. Since its launch, the Toy Bank service has seen over 250,000 gifts donated, showing the effect of giving back to local communities. Created by Studio Canal agency, the ad centres on the journey of a little girl to find out why we love Christmas so much. In the heartwarming end, she discovers that the real joy of the season is giving and spending time with loved ones.
Lindt: Give the Gift of Bliss this Christmas
Lindt is embracing the festive moments that matter with its new Christmas campaign, reviving their iconic slogan ‘you choose the moment, we’ll provide the bliss.’ The ad celebrates all the moments that matter during the holiday season, showcasing slowed-down clips of family brought together amidst twinkling lights and shared traditions. The ad captures the warmth of the Christmas season, with Lindt chocolate elevating simple seasonal moments into luxurious indulgence.
LEGO: If it’s Play You’re Looking For? Look no further..
The Lego Group’s 2025 holiday campaign channels Lionel Richie to deliver a timely message about the value of real-world play in an increasingly digital age. Produced by in-house agency Our Lego Agency, the 90-second short follows 12-year-old Eddie, who’s lost touch with his imagination. Preferring to play on screens over spending time with his family, Eddie seems detached from his family this Christmas. Until his sister steps in with an intervention.
All it takes is the snap of a Lego brick for Lego’s tuxedoed Cataclaws to come to life, leading an array of Lego heroes on a mission to get Eddie off his screen, reminding him of the fun of play. To the soundtrack of Lionel Richie’s 1984 power ballad, Hello, rewritten for the Lego Holiday Choir (a diverse array of Lego minifigures), the song includes sly nods to parents and children alike who love Lego, such as, ‘In my dreams you stepped on me a thousand times!’ The holiday spot encourages kids and parents to step away from screens and rediscover hands-on play and creativity through the power of Lego.
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M&S Food: Traffic Jamming
M&S are showcasing one of the season’s most frustrating moments, the traffic jam, and turning it into a joyful celebration of festive food. Opening on a dark December night as cars sit in an endless queue of traffic, Dawn French returns to viewers’ screens as the beloved Christmas fairy.
Despite trying to maintain her calm, French decides she has had enough and, with a flick of her wand, the motorway is filled with Christmas cheer. The real treat comes when an M&S food van delivers tables of delicious treats as stranded drivers leave their cars to turn the traffic jam into a festive street party. Created in-house, the ad also features a cameo from none other than chef Tom Kerridge, whose creations take centre stage throughout the short.
Morrisons: A Year In The Making
In Morrisons’ festive spot created by creative agency Leo UK, Christmas is seen through the eyes of the farmers, food makers, and colleagues who make Morrisons’ food so special. Directed by Aaron Stoller, the filmmaker behind Super Bowl campaigns for the NFL and Call of Duty, the ad celebrates the hidden figures behind the fresh food business who prepare year-round for Christmas dinners and festive moments.
Opening in the middle of August to a farmer shouting “Merry Christmas” to a bemused dog walker before cutting to a shot of a Morrisons bakery decorated in fairy lights in the middle of summer. The ad continues to travel the UK to show Morrison’s foodmakers throughout the year, working towards the holiday season.
The short concludes with Santa Claus knocking at a front door before revealing a Morrison’s delivery driver who exclaims, “At Morrisons, we’ve been growing, making, baking and crafting all year long.”
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Nintendo: RAYE
Nintendo’s 2025 spot stars popstar RAYE alongside her real life sisters to the soundtrack of her latest hit song, ‘Where is my husband?’ The ad highlights the Nintendo switch as the perfect gift to bring people together over the holidays. The ad begins with a little girl playing donkey kong with RAYE before her show and then shows her later on arriving at a Christmas party reunited with her friends over a game of Mario Kart Brothers. The festive spot highlights the joy of gaming over the holidays to bring people together.
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O2: Give Time
Created in partnership with the creative agency of record, VCCP, this year’s Christmas campaign for O2 focuses on Priority from O2, which offers its members exclusive rewards, experiences, and 48-hour early access to tickets for gigs and events nationwide.
The campaign highlights how sometimes the best gift you can give is time spent together. Based on insights that many people can’t even remember what they were gifted last year, new research from O2 reveals that 40% of people prefer experiences over physical gifts at Christmas. This figure rises to 55% for millennials and 53% for Gen Z. The campaign leans into this, further showcasing what makes O2 Priority so special, with shared experiences available to O2 customers for Christmas and beyond. The spot shows a family over the course of a year as they share a variety of experiences shot from an onlooker’s perspective.
The camera never reveals what the family are actually witnessing; rather, it focuses on their reactions and on what the family feels, finding connection and joy in each experience.
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Sainsbury’s: The Unexpected Guest
Following the success of the BFG’s partnership last Christmas with the supermarket chain, the 2025 instalment sees the loveable giant partner with a new set of Sainsbury’s employees. The ad opens with the BFG’s new sidekick, Annie, as she is delivering Christmas food to Sainsbury’s customers when an unexpected giant visitor begins stealing all of the customers’ Christmas food. The BFG and Sainsbury’s team help to catch the giant and restore all the festive food to Sainsbury’s customers, with the ad closing on a heartwarming note as the BFG is invited to Christmas dinner as he is reminded that room can always be made for everyone at Christmas.
The giant partnership also features BFG-inspired festive treats, such as a Sir Quentin Blake-illustrated book tin with mini chocolate chip cookies and Snozzcumber (apple and lime) sweets.
Save The Children: The Knit Before Christmas
Save The Children’s ‘The Knit Before Christmas’ campaign gives fan favourite Shaun the Sheep a brand new role this Christmas season as Head of Wool for Christmas Jumper Day. This year, the fluffy, lovable sheep is encouraging kids and adults everywhere to make the world better with a sweater. In collaboration with Aardman, the short ad celebrates the charity’s Christmas Jumper Day fundraising campaign.
Shelter: Christmas Appeal
This festive period, Shelter is bringing to the forefront of the media the temporary accommodation crisis, set to the song Total Eclipse of the Heart by Bonnie Tyler. Created by agency Don’t Panic, the 60-second film shows a young boy singing the ballad at school and on his way back home.
He then returns home to find his mother on the phone, trying to get through to the accommodation service as the song plays while the line holds and the message flashes on screen, ‘No family should face homelessness alone.’ Director Michael Gracey, who is most renowned for his work on the Musical, The Greatest Showman, claimed that having the boy sing acapella rather than using a soundtrack would make the ad stand out from other festive ads over the period.
Shelter estimates that this year, a total of 84,240 families in England will wake up on Christmas Day in insecure temporary accommodation, with the short calling on the public to donate.
Selfridges and Disney
Selfridges and Disney are inviting consumers to step into a world full of magical experiences, bespoke animation, interactive windows and exclusive product collections across London, Birmingham, and Manchester stores. The exterior of the Oxford Street store has been transformed with a bespoke facade and light show featuring an iconic Disney Castle inspired by Sleeping Beauty Castle at Disneyland Paris.
The ad, alongside the campaign, shows Tinkerbell in nostalgic Disney style, flying across iconic London landmarks to the Oxford flagship store as she waves her wand and transforms Selfridges’ classic retail store into a whimsical Disney space.
Sports Direct: Just Getting Started
Sports Direct’s winter campaign enlists sporting legends, including Linford Christie, Lauren James, Michelle Agyemang, Conor Benn, Skye Nicolson, and Tommy Freeman. Building on last year’s ‘New Traditions Start Here’ campaign, the 2025 spot is all about starting with something new, whether it be picking out the perfect piece of gym kit or joining a gym.
Alongside the elite athlete line-up, the campaign features “everyday heroes” such as “Sports Direct Nan” in a Nike tech tracksuit and Everlast boxing gloves.
Starbucks: Share A Cup of Cheer
Starbucks is ushering in the festive period with its ‘Share a Cup of Cheer’ Christmas campaign. Celebrating all of your festive favourites, new and old, returning for the holiday period. Set to the track of The Proclaimers 500 Miles, the 15-second clip shows cartoon ice skaters dancing around Starbucks’ holiday drinks, such as the caramel Brulee latte, Peppermint Mocha, or Iced Gingerbread Chai.
The seasonal campaign was created by Stagwell Creative Agency, showcasing Starbucks’ new holiday cups.
Smyths Toys: The Scent of Christmas
Smyths Toys 2025 Christmas campaign brings festive curiosity to life through little boy Sam, who is on a mission to uncover the secret behind a mysterious gift with his name on it. Alongside his dog, he follows a trail of imagination and clues from the Smyths Toys catalogue all the way to a Smyths Toys Superstore. There, he finds the answers to his mission, a surprise waiting for him: Toothless, the iconic dragon from How to Train Your Dragon.
The short delivers a playful celebration of Christmas Joy and the wonder of finding the perfect toy.
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Tesco: That’s What Makes It Christmas
Tesco’s Christmas campaign is centred around a series of standalone films created with BBH London, introducing a different family and a different narrative united by the celebration of weird and wonderful moments of the festivities. The short leans into the all-familiar scenarios of what to buy the person in the office you barely know, the fridge stuffed with treats you can’t eat until Christmas day, or making sure you get the essential Christmas nuts.
Because after all, these are the moments that really make Christmas, highlighting how Tesco shows up for customers over the festive season.
The Perfume Shop
Created with Trouble Maker, the campaign celebrates perfume as the ultimate Christmas gift. Taking inspiration from the world of Wicked, the short tells the story of a mother and teenage daughter who can’t see eye to eye, much like the iconic witches in the musical. That is all until the perfect perfume helps bridge the gap between them, capturing the power of scent, memory, and friendship.
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Uber: An Uber Holiday Story
Uber has teamed up with Mother New York yet again for their Christmas campaign film. Continuing on their previous short titled “In Good Time”, which shows Uber’s role in supporting relationships. The spot explores a father-daughter relationship who are planning on spending the holidays together after there last meeting ended in tears. The daughter catches an Uber on the way to her dads and reflects on their relationship over the years. The film showcases a raw and honest depiction of family relationships, revealing how Uber’s ride service comes into play during lifes lighter moments as well as the more serious.
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Very: Shop Christmas
Developed with creative agency, The Gate, Very has brought back their flamingo-filled Christmas campaign for the third year in a row.
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Waitrose: The Perfect Gift
Waitrose has gone down the festive romcom route with none other than the most unlikely pairing of film icon, Kiera Knightley and comedian Joe Wilkinson. Starting as any good rom-com does, with Joe surrounded by his friends explaining how he needs to move on from his ex-partner, stating he was only allowed to move on with Kiera Knighly.
The next scene flashes to a Waitrose deli counter when Joe chooses Sussex Charmer cheese at the same time as an unsuspecting Knightly. The pair lock eyes in a textbook romcom moment, and then pan to a romcom-esque montage of the unlikely pair. The turning point of the ad comes when Joe sees a gift for Knightley labelled ‘from Mark.’ Quickly turning to his mum for advice on how to compete, his mum returns with the unlikely answer of cooking her for. He gets to work, turning up at her doorstep with an ‘I love you’ Pie in hand, only for Mark to answer the door with Knightly.
In the final scene, Knightly reveals that all is well, and to the viewers’ amusement, Mark is her brother. The end shot shows Joe and Kiera sharing a passionate kiss in the snowy outdoors in true festive rom-com style.
Walmart
Lifting a page from the world of Dr. Seuss, the effort extends the “Walmart. Who Knew?” messaging strategy introduced in June. Developed by Publicis Groupe agencies Fallon, Leo NY, The Community, Contender and Digitas. Walmart’s “WhoKnewVille” takes inspiration from Dr. Seuss’s “How the Grinch Stole Christmas” with a velvet-voiced narrator and cartoonish characters. Featuring Mindy Lou Who the spot emphasises Walmart’s gift ideas like Apple AirPods, Nespresso coffee machines and apparel from labels such as Michael Kors.
The ad blends warm, nostalgic holiday imagery with modern shopping convenience, prompting the repeated message: “Who knew you could get that here.”
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Yeti: Don’t Get Them a Yeti
The new festive spot by creative agency Wieden+Kennedy Portland highlights the exhilarating experiences the great outdoors can provide. Featuring a voiceover by musician and Yellowstone star Ryan Bingham who responds to a Yeti Tundra Cooler wrapped in a red bow flying off the back of a truck into the mud, stating “Don’t Get Them a Yeti.”
The spot then cascades into a fever dream of all of the situations that could unfold if you go off into the great outdoors. From dogs that are always wet, sand in places it shouldn’t be, and the eyebrows that don’t grow back. At the end of the ad the short answers its opening statement, “unless you really love them.”
The ad appeals to those seeking the adrenaline rush of the great outdoors delivered with a side note of humour making the campaign accessible to those less hard core to the great outdoors.
