Gap’s latest fall campaign, titled ‘Get Loose’ features pop star Troye Sivan and musician Thundercat, embracing 2000-inspired fashion.
The campaign highlights Gap’s classic denim, tees, and hoodies with a nostalgic twist, reflecting the early 2000s style. The collaboration aims to connect with Gen Z by blending modern trends with iconic looks from the past.
The celebrity-driven campaign has launched across digital, print, outdoor, video, social, and Gap’s own channels. The campaign continues Gap’s strategy of collaborating with pop stars and aligning with social media trends.
