It was operation “get the business into the US’, earlier this week as activewear brand TALA hosted their first ever pop-up in Soho New York during NYFW.
The event was centered around the launch of one of TALA’s popular collections, which featured an espresso coffee theme.
The coffee truck activation offered free coffee to the public, 15% off TALA apparel, the chance to meet founder Grace Beverley and engage with the brand.
Grace Beverley shared that she’s working on expanding her business into the US and so the truck was an opportunity for American consumers to experience the TALA brand. She further commented on the activation: “Meeting so many of our US customers in person as well as prospective customers was really really special. Some were relatively new to TALA, some had been ordering ever since we started shipping globally and I even spoke to one person who was ordering to hotels when on holiday in the UK when we started 5 years ago.“
